5 Ways to Make Sure Your Business Is Running in Tip Top Shape

Paying attention to customer satisfaction is important to ensure that a company retains quality and a competitive edge. Not actively seeking feedback from customers could set you at a disadvantage. Here are five methods to use for collecting feedback to continuously improve your company's service and image.

1. Business Reviews

Establishing your company with local directories is an excellent way to get more reviews under your belt. Business reviews make a big difference in the strength of a company. Having more business reviews increases the credibility of a company. Local directories rank companies with the most reviews higher because people trust feedback that contains favorable ratings and popularity.

2. Customer Satisfaction Surveys

Surveys can be tailored to ask customers the details of what they thought during each step of the customer service experience. Specific questions help to pinpoint where the weak areas are in products, features, customer service, delivery and accessibility. Additional questions that focus on what alternative products consumers use will provide clues about how the company stacks up to the competition. OpenTell.com has expert surveyors that specialize in finding out where companies need to improve the most.

3. Online Help Desk

Small businesses can use customer service software to provide online 24/7 support with minimal financial impact. Immediate technical assistance will minimize issues and frustrations with orders when they occur. Customers that appreciate having more control in the order process are more likely to return. Continuous live assistance can also contribute answering common questions while educating customers of new products. Feedback boxes that request customers to fill out opinions about their interactions with customer services is a standard procedure.

4. Social Networking

Companies of all sizes need to proactively engage in social networking. The main social networking channels include Google Plus, You Tube, Pintrest, Facebook and Twitter. You Tube is beneficial for visually showing people how a product works or explaining services based on new concepts. Customers that like certain brands may leave praises on a company's profile page with links to refer friends and colleges.

5. Reach Out in Person

Collecting analytical data and online reviews is very useful, but it can never replace the priceless information received from talking face to face with customers. A human presence goes a long way in the local community. Companies improve on their rapport when they make an effort to sponsor special events or take part in fairs and shows.