5 Ways to Promote Your Business on a Shoestring Budget

Did you know that even seasoned entrepreneurs experience problems in their operational life? There is no one-size-fits-all solution for running a business. It entails thorough planning and strategic execution before you reach important milestones for your brand.

Lack of budget is one of the most common problems every businessman encounters. Unless you have a decent capital and are prepared to invest in trial and error, you might consider digging into cost-effective ways to market your brand.

Luckily, there are several tips to promote your business (and make way for its success later on) with only a shoestring budget! Here's how:

1: Create a website

In a time where the majority of people are always online, the best way to pitch your business to the masses is by building a website for your brand. Your website will be your trading spot, an avenue where you connect and do biddings with your clients.

Websites also make things easier for your clients. They can easily know more about your business and its offerings. It simplifies any of your business activity and builds credibility for your brand.

So, how much does website creation cost? If you want to hire the experts, it will cost you roughly $500 to as much as $50,000 or more. But don't worry, as there is a way you can do this for FREE.

There are many online platforms available that let you create your website for free. They make it so easy and simple that even non-tech guys can build a flashy, professional-looking site without the fuss. From customizable templates and scalable add-ons, you can put your creativity to work, mix and match exciting colors, fonts, and templates, and launch your site in a jiffy. For starters, look into popular platforms like WordPress and Wix.

2: Have an informative and engaging content

Once you're done with the fun part of coming up with a fully-functional website, just make sure you fill it with content that is both helpful and informative. Focus on telling people who you are and what you can offer. Be clear with your intentions, services, and promotions. Otherwise, you might create a false identity for your brand, which is unhealthy for any business.

3: Work on your SEO

Unless you're an established, well-known global brand (in the likes of Google, Apple, or Nike), people won't know your business exists in the market. They won't be aware of your brand and your products or services.

When people look for something on the internet, they likely click on those first few sites at every search engine result. Without the right popularity, your brand won't get as far as you'd wish.

To alleviate this problem, focus on Search Engine Optimization (SEO). Know the popular keywords your target audiences use in finding your service or product. Then, use these keywords in creating your content.

4: Have a social media presence

There are 3.48 billion social media users in 2019, with the worldwide total growing by 288 million (9 percent) since this time last year. And even if you're targeting only a specific group of audience, you'll still be left with a whacking scope of the consumer population. It's for this reason why promoting your brand through social media works great.

Amongst the most popular social media platforms, there are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and many others you can consider. Each site has different advantages that, when used strategically, can do your brand tons of wonders.

Instead of mastering them all at once, try to maximize the uniqueness of each interaction and focus on what suits you best.

5: Excite the mass through giveaways

Promo codes, discounts, and freebies – What could lure customers better than having some giveaways? Clients feel more valued and incentivized when they receive complimentary gifts. Think of having a 50% discount for every first purchase or some FREE shipping options.

You may even send tokens of appreciation through small gifts or freebies. These items don't have to cost you an arm and a leg, as there are ways you can save bucks from doing this. The internet has a plethora of thrifty resources (that's why money-savvy consumers like shopping online)! You can buy raw materials and Tab.do or enjoy more great deals from a giant retailer like Walmart.

Thinking about gift ideas? You can have key chains, fridge magnets, bookmarks, or other cute trinkets that are related to your brand and offering.

The Takeaway

Starting a new business is no easy feat. There are many challenges along the way, but they will always be worth it once it hits the market. So, start planning your business strategies today and success will just be right around the corner.