6 Checkout Tips to Help Boost Sales

Businesses lose billions of dollars each year due to cart abandonment. One of the major causes of the high cart abandonment rate, which is more than 50%, is poorly optimized checkouts. Other than reducing cart abandonment, using the right checkout page strategies can entice your customers to purchase more products. Consider the following tips that can be helpful in helping you achieve these two goals.

Optimize for both Desktop and Mobile

Considering that a good number of consumers use their mobile devices when shopping, you should optimize your site for both desktop and mobile. Ensure that your checkout page and all the other pages on your store work well even on small screens.

 

Check Your Page Speed

Two to three seconds is the most consumers are willing to patiently wait for pages to load. Thus, if your site takes more than that, they will leave. Test your page speed regularly to ensure it is fast enough to keep the customers on page. If you are just starting an online store, ensure you get the right hosting. Other factors that can affect page load times include oversized images, HTTP requests and broken links.

 

Save Option

Some customers may want to save items in their cart and complete the process later. Maybe they are just waiting for a pay check or would want to save the items and pick them later for an event. Therefore, ensure that you give them that option to boost future sales.

 

Update and Remove

What happens when a customer gets to checkout and realizes they don’t need one or more of the products on their cart? Or what do they do when they want to adjust the quantity? If they have to go through a complicated process to achieve this, they are most likely to abandon the cart before completing the purchase. Make it easy for them to edit and remove items to avoid losing sales.

 

Multiple Payment Options

If a customer is using a Visa card, but you only allow PayPal payments, they will have no choice but to abandon the cart and shop with your competitor who allows Visa payments. It’s up to you to do your research and find out your customers’ preferred modes of payments and include that in your store. Also, when choosing an e-commerce platform, check the payment options allowed. Checkout payment options include digital wallets and multi-currency.

Also, consider displaying card logos and security seals. This can help in building trust and thus increasing sales.

 

Recommend Related Products and Allow Customer to Continue Shopping After Checkout

These two are good strategies for increasing sales at checkout. Recommend products the customer can add to cart before checkout and after they are done with the payment give them an option to continue shopping.

Finally, ensure that you display all the details including product information and shipping methods and dates so that the customer completes checkout with clarity. Also, make it easy for them to contact you either via chat, phone or email. Some customers may have some last-minute questions before completing the payment. Return policies should also be easy to find.

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