6 Efficient Ways to Start a Website for Your Business

There was a moment in time when businesses didn’t really bother making their website. Back when the internet was still in its infancy, businesses saw websites as just a fancy space that didn’t serve an important role.

Today, however, things have changed. Websites are now so important that a lot of industries, including e-commerce, rely on a business's website.

Undoubtedly, websites today play a huge role not just in marketing, but in running a company as a whole.

Even so, one thing remains the same throughout the years. Many businesses still find it too costly, difficult, or both, to set up their website from scratch.

This is why some companies seek web development services elsewhere. In an effort to conserve resources and get the best results, companies, and businesses often tap web developers in the Philippines, Brazil, India, and Ukraine because these are the countries considered to offer value-for-money web development services.

However, if you are not too keen on getting support elsewhere, you can start creating your website efficiently in six simple ways. Read on and find out how you can start your business’s website on your own:

1. Decide Your Domain Name

At Sytian Website Developer Philippines, we always say that your domain name is a key component of the website you’ll be building. Your domain name will make up your URL, which you’ll be sharing with your existing and future clients, as well as promoting on different marketing channels.

Additionally, there are some cool new ways to customize your domain name. Your top-level domain, or TLD, can easily provide your customers with an idea of what your business is about.

The TLD is the suffix of your domain name such as .com, .biz, or .net. In recent times, more non-traditional TLDs have become available for businesses to use.

After you decide on your domain name, the first step you should do is check if it’s available for registration. Domain registration can easily be done through web hosting providers that also offer domain registrar services such as Squarespace, GoDaddy, or Wix.

2. Get a Personalized Business Email Address

Making your business look professional and credible doesn’t just include getting a website. It’s important to encompass your company’s overall image when creating a name for your business.

To help your business look more established, getting a personalized business email address is something you should seriously consider. Just think about it: An email that looks something like [email protected] doesn’t look as professional as [email protected].

Having a custom business email address is pretty simple and quick to set up. Most website domain providers also have customized email packages that you can add on top of your web hosting plan.

3. Choose a Business Website Builder

Now that you’ve chosen a name for your website, you should move on to the next important step, which is to select a business website builder.

At this point, it’s worth noting that not all website builders could cater to all kinds of businesses. There is no one-size-fits-all solution when it comes to website building platforms, so you should be able to identify the most important factors that your business requires when choosing a business website builder.

For instance, if your business is in the e-commerce industry, your website’s needs will definitely be different from the website requirements of a trendy new restaurant or a start-up marketing agency.

Do yourself a favor and put in the time to research the pros and cons of using certain website building platforms. Wix, Squarespace, and Weebly are good choices that you can start checking out.

4. Pick a Template

Nowadays, most website builders offer templates that you can easily edit and customize depending on your requirements. This allows you to get the features that your website needs without having to get too much into the technical side of website building.

If you choose to build a website with Wix, you’ll have great flexibility and freedom in customizing their templates however you prefer.

Squarespace, on the other hand, doesn’t provide as much creative freedom, meaning you can just choose a template and apply minimal customization. This isn’t too much of a pickle especially because they have plenty of award-winning templates to choose from.

Weebly’s customization flexibility sits between the middle of the two.

5. Create Your Website Content

Your website wouldn’t have too much going for it without great content. Website content covers all the things you put on it – from images, videos, down to the pieces of copy that you’ll write on your website.

Business website content is best created with simplicity in mind. Try to come up with images that appear clean and powerful, so long as it perfectly represents your company’s brand.

It would also be great if your website’s copy will be written straightforwardly and strikingly, accompanied by clear calls-to-action on each webpage. This will be helpful for your website visitors and keep them from getting confused about what to do when they visit your website.

When arranging your website’s pages, there are five key categories you should keep in mind. Most business websites have a homepage, products page, company page (about us), blogs, and contact page.

6. Optimize Your Site for Search Engines

One of the most important factors when creating your website is Search Engine Optimization. Every design and content aspect of your website should be easily integrated for search engines because this will help your website rank better in search results.

If you fail to do this right from the start, you might have to revamp your whole website in the future just to help your website rank better in search results. This might require additional work, which isn’t as efficient compared to doing Search Engine Optimization right from the start.

If you don’t want to disrupt your business website’s operations in the future, see to it that you optimize every nook and cranny of your website as you build it.

Conclusion

There are plenty of resources online to help you create your website on your own, including off-the-shelf web design templates and web hosting packages that could cater to your needs.

Just make sure to incorporate key factors such as Search Engine Optimization and branding principles in mind when you do.

Making your business website on your own might sound too challenging at first. But with ample research and dedication, building your website efficiently shouldn’t be too hard at all.