6 Tips And Tricks To Make Your Blog Successful

Anyone can start a blog. With a computer, an internet connection, and less than $50, anyone can buy a domain and set up a pretty good looking WordPress blog. But there’s a big difference between having a blog site, and actually having a successful blog.

Yes, success could be measured in several ways. It all simply depends on what the purpose of your blog is. Whether you want to drive more traffic to your business website, or earn a passive income from blogging, you need to have some level of blog success.

First, you can learn more about how to start a blog by DreamHost. Next, is that you’ll need to employ a few tips and tricks to grow your blog into a successful one. The following can serve as a quick guide to do just that. Let’s dive in!

1. Know Your Purpose

Purpose is very important to having a successful blog. If you don’t know the purpose of why you’re posting, and the target audience you wish to reach, it can get really chaotic fast. Not having a purpose for each post can also delay the results of your blog.

For instance, if you don’t have a specific niche you want to focus on, you’re loyal following will be more difficult to get. And without a loyal following, your blog stagnates. Think about who your audience is, what you want them to get from each post, the action they should take, and the reason why they should share your posts and blog with others.

2. Make Your Blog Social

Social media is critical to the success of any blog. By sharing your posts across your blog’s social channels, you are increasing online visibility, for both each individual post and the blog as a whole. You should have multiple social media pages for your blog. Facebook, Instagram, and Twitter are obvious choices.

There are also other social media networks to explore, depending on your audience. If you are targeting women, Pinterest should be in your social media mix up. If you have a B2B business, you should definitely have a LinkedIn page. And don’t count out YouTube. In fact, 86 percent of marketers say visual content gets positive results.

3. Focus On Engagement, Not Likes

This coincides with the above tip to leverage social media for a successful blog. Traditionally, social media has been all about the “Likes” a post will get. This has changed. Now it’s all about engagement. You want your audience to comment and share your blog posts on social media. This expands the post’s reach and puts your blog in front of more people.

4. Have A Fast Loading Blog Page

You can have the best content in the world, but if your audience can’t access your content quickly, they will abandon your blog page. Did you know that your web pages should load in three seconds or less to keep users engaged? It should actually be under a second if you really want to boost your traffic and decrease your blog page’s bounce rate.

Examining page load time for your blog is important. You should be optimizing images, embedding video links, not whole videos, and checking code on the backend. Is your blog page speed lightning-fast? You can check using Google PageSpeed Insights or Pingdom.

5. Deliver Quality Content To Your Audience

There is a lot of noise online users need to sift through to get what they need and want. To ensure your blog grows quickly and becomes successful, you need to deliver high quality content that people find useful. Actionable content and experience related advice can do the trick.

Take screenshots, point out valuable websites that people will want to bookmark and use, and don’t be too afraid to write long blog posts, as long as it’s beneficial. “When it comes to digital marketing, quality trumps quantity and makes your brand more personable in the long run,” William Craig explained in a Forbes article.

6. SEO Is Still Important

You may have seen the “SEO is Dead” articles online, but don’t be fooled, SEO is still very important. If you use highly searched, low competition keywords in your blog posts, you will rank in Google SERPs higher. If you ensure your headings and subheadings are in place and used correctly, you will get higher ranking power from your main keywords. If you have a few external links pointing to your blog post, it will rank higher than articles that do not. SEO is vital, so optimize your blogs effectively for success.

In Conclusion . . .

The above six tips and tricks for a successful blog are just the tip of the iceberg. They are however, a few of the most important and easiest to employ for your current content calendar. From quality content to social media, get the most out of each post and grow your blog’s audience. What blogging tip has worked for you? We want to hear about it.