6 Ways To Make Your Brand Stand Out and Become More Recognizable

In a crowded marketplace, it’s hard for a company to stick out to consumers. If you aren’t able to differentiate yourself from competitors, you may never make a profit. However, there are strategies you can use to gain a customer base. One of these is by taking advantage of branding. Below are six ways you can make your brand stick out and get recognized by customers.

Choose a Niche

If you want to differentiate your brand, one thing you need to start thinking about is how to address a niche that the current market is ignoring. For example, there are many different frozen pizzas on the market. However, there are probably far fewer that try to recreate an authentic Neapolitan pizza for the home cook. While the markets for niche products may not be as big, they also usually come with loyal customer bases.

Packaging Is Paramount

One of the fundamental building blocks of brand identity is packaging. If your product comes with unremarkable packaging, it may never get noticed on store shelves. Try to find a balance between being able to pop on a shelf and not coming off too gimmicky. Consumers are shrewd. They may be suspicious that gimmicky or loud packaging is an attempt to compensate for an unremarkable product.

Targeted Advertising

How you market a product through advertising can also be a significant factor in creating brand differentiation. Consider for a moment how Mountain Dew seems vastly different than 7-Up in terms of its customer base. Mountain Dew is far more associated with younger male soda drinkers, and most of that was accomplished purely through targeted advertising.

Implement Social Media

Today, social media is a big part of branding. Facebook, Twitter and Instagram are now how many customers interact with companies. This interaction can be direct with individual consumers in a way that was impossible with previous forms of advertising. How your social media manager makes posts on social media can also give your branding personality and a sense of humor.

Custom Uniforms

While it may be one detail that many businesses overlook, how employees dress can also affect your branding. This is certainly the case in service industries. Having employees all dressed differently can give off a sense of unprofessionalism. Having your employees all dress in custom uniforms can result in a strong sense of teamwork for your employees and strong brand recognition.

Develop Credibility

For many customers, they only want to deal with companies that have credibility. This is especially the case in the professional and financial services industries. In this case, it’s a good idea to use your branding as a means to convince customers that they can trust you with their money. Emphasizing your expertise, professionalism and experience in the industry is a good idea if this is your goal.

Branding can make or break a product. Make sure you put plenty of thought into how you shape your branding as well as how the public perceives your brand. It can certainly pay off.