7 Tips to Get the Most Out of Responsive Email Design

It’s easy to think that email designs are built to be responsive, and you’re right. There are several tools that you use that makes emailing easy and responsive. However, there are still some email best practices that you will be wrong to overlook. With these best practices, you can be sure that you’ll get the most out of responsive email design. So what are they?

1. Adopt a Mobile-first approach

Most people in the world now use their phones for most of their online activities. There’s hardly anyone that needs to sit behind a desktop-first before accessing the web and reading their emails. You need to work on your mobile experience first and then try to build for the desktop after. This is more appropriate than building for desktop and trying to retrofit it for mobile.

You don’t need to have a mirror design or the same content for both mobile and desktop. So feel free to create differently for both experiences.

2. Make sure your email design is single-column

Email campaigns are using multiple columns, and they usually have aesthetically pleasing designs. However, keeping it simple is always the best approach, especially when your focus is on mobile users. It’s easy to digest a single column layout because each of the columns is created for just one topic. When you stack these columns below each other, reading through the content is easier.

3. Build hierarchy within the email

There’s a hierarchical way for you to tell your story that helps you build focus and make your email more organized. With this, you'll be building your message with a structure, which will be an inverted pyramid model.

Ideally, your email should have different sections. Each one should have a compelling visual element, followed by a bold, short headline and a supportive text leading directly to the CTA button, so the audience knows what next to do. This way, you’ll be able to communicate with your audience (that ordinarily have a short attention span) and make them click through.

  1. Simplify navigation

According to assignment writers at do my assignment platform, one of the mistakes that businesses make in their email newsletters is to think that there has to be a category menu for the email template. This idea is outdated. Many email users treat emails differently from websites. They will scan through the content before deciding if anything is worth clicking. It’s usually unnecessary to add category menus in emails as the users will do what they want. You’ll notice this in your email analytics. What percentage of your subscribers click on the category menu compared to your merchandising zones? You have to make sure that your headers and footers are free of unnecessary links such as social sharing buttons.

4. Write short paragraphs

Your email will be much better if you're able to communicate in fewer words. When there are too many texts in an email, the reader is forced to scroll through the newsletter simply. The fact that they are using a mobile device makes it easier to scroll through. This is why it’s ideal for writing short texts and keeping them compact.

Additionally, adding a few images to your email reduces the email design. Even when you’re using double columns for your email (the text on the left and picture on the right, for instance), your desktop will save some space, but if it’s on mobile, the email will be longer because the columns will stack under themselves.

5. Avoid using a single large image.

The explanation or summary of this particular point is not to use or send an image-only email. When you use a single large image within your email, it’ll increase your email’s spam score, which will cause the email not to get to the inbox of the recipients. This also means that your email isn’t responsive, and the only thing that readers will see when they open your email, and it isn’t loading is the ALT text. You must balance the use of images with texts in your email.

6. Use a clear CTA

Your CTA is an essential part of your email and is a significant email best practice. Your readers have to know what you expect them to do after reading the email. A significant determinant of your click-through rate is your CTA.

Use buttons to display your CTA. It can be annoying to click on text links on mobile because they are small. Make the button large and style it with contrasting colors, so it stands out easily. Test the word length of your CTA on mobile so that it isn't too long.

Also, if there are several clickable buttons close to themselves (like social icons), make sure there are enough white spaces between them so that it’s easy for users to click on the one they want.


A responsive email design is critical, but the best practices mentioned in this article are also essential to make the responsive design more perfect.

About the author

Jennifer Holland is a digital marketer at bestessayservicereviews.com. Apart from working for the best essay service, she is running a blog dedicated to online marketing, social media, and digital advertising. In her spare time, Jennifer enjoys traveling and learning foreign languages.


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