8 Best Backlink Tracking Tools in 2020

First things first, what are backlinks? Simply put, a backlink is a link that links a website to a page on an external website. Having a well-thought-out backlink strategy can add massively to your SEO strategy. However, to get the most out of it, you ought to have a monitoring plan, where you see how each backlink is performing and use this data to streamline your backlink policy.

Thankfully, these days, you don’t have to do this manually. With the help of a backlink tracking tool, you can monitor all your backlinks from the same interface and make tweaks to ensure you remain with authentic and high-quality links only. Below we have discussed seven highly-rated tools that can and increase the effectiveness and ROI of your backlink strategy.

1.   SEMrush

Arguably the best backlink monitoring tool on this list, SEMrush’s Backlink Analytics feature is one to give a try. Not only is it easy to use, but it also provides data on a site’s authority score, quality and type of referring domains, and a number of backlinks. It lets you spy on your rivals and even check your backlinks against theirs in a side-by-side comparison. With the Backlink Audit functionality, you can check the backlinks and identify the ones that are likely to invite Google penalties.

SEMrush also has a Link Building tool to identify domains that can give you relevant and high-quality backlinks. This simplifies your prospect filter-down hassle and increases your chances of positive responses from bloggers and editors.

2.   GrowthBar

GrowthBar is a Chrome extension that brings all the features of a complete software package right into your Chrome browser. Some of its most useful functionalities include keyword rank tracking, keyword suggestions, and keyword tracking. Despite a wide range of features, its backlink checker is as comprehensive as it gets. The tool lets you monitor your backlinks as well as those of your organic competitors. All you need to do is click the “plus” sign in front of the “Top Backlinks” options, and a list of the top of traffic sources will appear. At the bottom of that list is the “See More” link that opens a tab displaying the 200 domains from which most of your traffic comes from.

3.   Ahrefs Backlink Checker

Boasting the second most active web crawlers on the internet, Ahrefs have one of the most resourceful databases among backlink trackers. The tool comes in a range of plans, with the lowest package giving you a whopping 10,000 backlinks per report. It is designed with large enterprises in mind, but if you are a solo digital marketer or owner of a small company, you can use the tool to showcase your knowledge in backlink tracking.

With Ahrefs, you’re able to not only check your best performing backlinks but also check your progress, including whether your backlink count has been increasing or reducing. It also places the backlinks in “new,” “broken,” and “lost” categories, helping you find the information you want with ease.

4.   Monitor Backlinks

Monitor Backlinks is a premium backlink checker that offers an easy-to-use interface as its main selling point. When you use the tool to search a domain, you get comprehensive results of your link landscape together with your link list in order of traffic. The overview lets you see your total backlinks, trust flow, unique domains, etc. You can see between 500 and 5,000 links and check competitor domains and keywords, depending on the plan you choose.

5.   Majestic

Going for $50-150 per month or quarter, Majestic earns a place in the top backlink checker bracket for introducing the trust flow metric. Trust flow and domain authority are the two core factors used to determine a website’s overall ranking, and the tool’s authority in this space makes it worth a try for any digital marketer.

Majestic comes in multiple plans, with its cheapest option, Lite, giving you access to virtually every bit of information you need regarding backlinks. You can even use it to track growth over different periods of time. The most expensive plans let you check up to 100,000 links at once and assess the backlink strategy of direct organic competitors.

6.   Linkody

If you run a small online business or startup and are looking for a free way to track your backlinks, Linkody is a feature-packed link monitor that offers just that. With this tool, you can inspect four domains per week, and each report comes with 100 free links. The links are displayed in such a way you get to see the linking site’s domain authority, the anchor text, the page it links to, and IP.

One downside to using Linkody is that it does not let you download results. However, you still have the option to manually track data such as the number of domains linking to your site and common anchor texts weekly in a spreadsheet.

7.   MOZ Open Site Explorer

You’ve probably bumped into this name a few times while searching SEO-related content. Despite the popularity, MOZ Open Site Explorer is a free tool that excels at displaying backlink profiles in a distraction-free fashion. You can choose a specific page on your site and assess unique data related to it, including the number of backlinks and domains linking to it as well as your top traffic sources. It also lets you view your entire website from the backlinks standpoint and lets you into specific details such as anchor text usage.

With that being said, MOZ Open Site Explorer, much like most other free backlink trackers, doesn’t let you save the data or export or download your reports – so be prepared to accept the bad with the good.

8.   SEO PowerSuite

SEO PowerSuite is an all-round SEO solution with dozens of positive reviews across the internet. As a backlink monitoring tool, the tool gives you a comprehensive view of your backlink profile and lets you into your competitors’ profiles as well.

It comes with a dedicated feature called SEO SpyGlass that not only lets you stalk your direct organic rivals but also allows you to clear backlinks that may be setting you up for Google penalties.

Endnote

There are plenty of backlink tracking and SEO tools on the market. The above make up our top eight for any size of business. Take your time to research each one of them separately, so you know the one that suits your needs.

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
CAPTCHA
This question is for preventing automated spam submissions.