8 Best Digital Marketing Tools for 2020

If you are managing a small business, a product business or any other kind of online business, you will need the right kind of tools that can help you have an competitive advantage over your competitors.


With so many tools around, it is really easy to get confused which one to go for, especially if you are a newbie user.

In this article, we will look at some of the top digital marketing tools that are free to use that can help you to grow your small business.


Let’s First Understand What is Digital Marketing?


Digital marketing is the term used for the marketing done by using the digital channels such as social media, videos, email marketing, pay per click ads like Google AdWards etc.


Even if you are managing a small business at some corner of the world, the digital channels can help you to grow and scale your business to a great extent.


If you are offering some kind of online service, you are no longer restricted to a geo specific location.


These days, even blogging is a big business. You can start your own blog in a limited budget and scale it to a business that can earn you in six figures.


All you need is the right kind of approach and the right set of tools.


How to Get Started?


If you are planning to start your own blog or any other kind of online business, you must know what not to do.


We are talking about “what not to do” because if you take shortcuts in terms of SEO and quality of your content, your business might get scraped by search engines like Google.


You must know the basics of SEO, you must have a fair idea about quality content to scale up your business.


Though there are a number of aspects that you need to consider, here are a few important points you must take a note of.


  1. Get a good quality hosting
  2. Optimize it properly for maximum performance (loading speed, user experience)
  3. Be consistent with your content production
  4. Stick to your niche
  5. Have a clean layout
  6. Build link naturally
  7. Use social media effectively



If you look at the points above, we have put hosting at the top that is because the quality of your hosting can make or break your business.


The loading speed of your site is one of the most important factors when it comes to user experience or even SEO ranking and it is largely dependent on the quality of your hosting.


Also, the security of your setup is another factor that depends on hosting quality to a large extent.


Other than hosting, the design and quality of the theme (if you are using CMS like WordPress) is another very important factor to consider.


Though there are a number of free themes available, you would recommend you to invest some money and go for a premium theme because a free theme will not offer you the best code quality, features and support like a paid theme.


You can select products like the Divi Theme that has a proven track record and you get the flexibility to design your site as per your with without writing any code.



Once your blog is ready, you will need the best digital marketing tools that can you grow your business.


So, let’s have a look at 10 best free digital marketing tools.


01. HubSpot 

HubSpot is a well known CRM platform that offers you multiple tools and options to manage your business from a single platform.


The marketing automation tools offered by HubSpot are good enough to get started. You can sign up for free and start using the platform.


02. MailChimp 

MailChimp is one of the most popular email marketing platforms that offers you free service upto 2000 contacts.


Is it important to build your email list from the very first day you make your website live. However, if you don’t have a budget, it may be expensive to pay the bills every month.

So, why not use the free email marketing option by MailChimp.


03. Google Analytics 


Google Analytics is a free tool offered by Google to give you all your traffic related data. It is a must use for every online business because the traffic data provided by Google is widely accepted for any kind of analysis.


Other than just the traffic numbers, Google Analytics can be a great marketing tool for your business to understand the traffic sources, the best performing pages on your site so that you can link those to your main money pages or your top product pages for maximum conversion.


04. Ubersuggest

Ubersuggest is a free SEO analysis tool offered by Neil Patel. You can do complete analysis of any domain (website) to understand how it is performing.


It is also a tool to do keyword research. You can put any keyword and you can find the potential traffic from any country with the SEO difficulty level to rank for that particular keyword.


So, overall, it is a great tool that you can use free of cost.


05. Hootsuite

Hootsuite is a social media marketing tool that offers you a free plan to get started. You can use this tool to manage your social media accounts and schedule your posts that will help you to keep your accounts active with fresh content all the time.


You can manage upto 3 different social media accounts.


06. Tailwind

Tailwind is a tool to schedule social media content for Instagram and Pinterest. In fact, if Pinterest is one of your primary traffic sources, this is a must use tool for you.


You can schedule your content to keep your account active and drive more traffic to your site.


07. Canva

Canva is one of the best tools to manage your image related requirements. Be it the images for your blog posts or your social media posts, Canva is the best tool to create great looking custom images.


08. Slack

Slack is one of the most popular messaging apps among the digital marketers and web designers these days. This instant messaging platform received over 12 million daily active users and it is used by eeven many big enterprises.


The best part is that you can get started on Slack for free. If you have a small team, then the free plan is good enough to go.


The free plan offers access to 10,000 of your team’s most recent messages


Final Word

The digital marketing tools listed above are the top options when it comes to managing your day to day marketing needs. If you need more options, here is list of top 100 digital marketing tools that you can check out.

About the author

Nijam Seth is a full time blogger and a part time foodie. He likes to share technological trends on web developments and also has published his bylines on major platforms.


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