News as a Marketing Tool for Small Businesses

As a small business owner, you will have a marketing plan in place, designed to promote your business to your target audience and let people who might be interested in your products or services know that you have what they need. Hopefully, you’ve thought hard about your marketing plan and have implemented a carefully designed strategy that you regularly review to ensure you are getting the maximum return on your investment. What you may not have considered is that you and your business are also news.

Creative Social Media Campaigns to Win the Hearts of Your Customers on Valentine’s Day


Valentin's Day is fast approaching. In the next couple of days, you will have plenty to talk about in your newsfeed – ask questions, tell inspirational stories, share fun, interactive posts and promotions that make your customers LOVE you more. And we’ve got you covered as usual in time for the sweetest day of the year.

3 Tips To Grab Your Customers’ Attention

In a world where it is so easy to become distracted and miss things that are right in front of us, how can business owners be sure that they are marketing in a way that catches the attention of the public, and makes them memorable? It’s not easy but it is possible, and when it is done right, it can make you stand out from the rest of the advertisers vying for everyone’s attention. Here are some tips to get you started.

Is Your Business Tight on Money? 4 Steps to Prevent Future Financial Loss

Over 30 percent of businesses fail within two years, and one of the reasons why so many companies close their doors is because they can’t put a stop to financial loss. Being able to properly manage your company’s cash flow could help you avoid bankruptcy when money is tight. These four steps will limit future financial loss without handicapping your business.

Why Should Every Small Business Owner Consider Investing in Professional Graphic Design?

Small businesses often do not pay too much attention to graphic design primarily because they believe it is too costly for them to bear. Many small business entrepreneurs also think that they do not need graphic design for their companies at all as it will not help them in revenue generation. However, internet experts say that graphic design helps in making your business successful and this is why it is required for a small business as well.

Striking a Balance Between Live Chat and Chatbots — When Do You Need Human Support?

Chatbots can be a valuable tool for your business. Whether you’re a small company that needs to offer constant customer support or a midsize organization with an in-house help desk, there are significant benefits to using chatbots. For instance, a single chatbot can have engaging conversations with multiple users at the same time, it’s inexpensive to set up 24/7 chat, and most users are willing to communicate with a brand through a chatbot.

How To Pick An LMS For Your Business

A growing number of businesses today make use of learning management systems to onboard new employees and train existing ones. The benefits of such a tool are quite obvious - it helps businesses organize large volumes of training data in one place. It also helps the organization monitor the performance of its learners and make learning more effective through increased accessibility, better personalization and improved resource allocation.

Aspiring Entrepreneur? 3 Tips for Starting Your Own Business

There’s a certain allure to the idea of starting your own business. You’ll be your own boss, you’ll have full control of whether you succeed or fail, and your potential income is theoretically unlimited. Of course, the dream of being a business owner fades away for many as they deal with the everyday grind of running a company and trying to get it off the ground. Knowing how to start a business is key, and here are three tips that will help you make those business dreams a reality.

Start off 2018 Smart: Financial Decisions to Make Your Small Business Flourish

Every day business owners have to deal with planning. Short- and long-term plans are the undeniable and necessary part of any business - small or big. It’s a constant process since it requires adjustments and corrections based on the periodical reports.

One of those plans includes financial decisions which are based on estimates. Analyzing data from the market and using the sales, production and cash forecasts, businesses are able to forecast financial actions. This is the job of CFO, but even the business owner needs to know more about finances to be able to work on the company’s growth.

Budding Business? 5 Small Details That Will Make a Big Difference

If you are opening a business, you have a lot ahead of you. No matter how much you prepared and developed a seemingly knockout business plan, there are still things to learn. A lot of businesses fall by the wayside due to managers thinking in terms of big picture, but not considering the minor factors that are important. Here are five small details that will make a big difference in terms of keeping your company afloat.

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