Keeping Your Business Afloat In These Trying Times

We’re now well beyond half a year into a pandemic that seems as though it will never end. Alarmingly, many experts, despite promises of a vaccine, don’t think we’ve even seen the worst of things. As a small business owner, it’s likely that you’ve already been significantly impacted. If you are looking for ways to keep your business going and reduce the strain as you ride out the rest of the pandemic, keep reading for advice from Idea Cafe.

Launching an Online Retail Business: 5 Tips

The internet is an incredible force in our society for many reasons, but one of the major changes has been in the way consumers shop. While traditional brick-and-mortar stores still have a place in the market, there is no denying that online retail is the dominant force. Consumers anticipate being able to research, compare, and buy products without leaving their sofa, and in many ways, this has opened the playing field to enable smaller businesses to compete with market leaders. With the right digital marketing strategy, website design, pricing, and customer service, even the smallest ecommerce business can carve out a slice of the market.

That is not to say, however, that running a successful retail business is easy, as it requires a high level of digital marketing experience, creativity, and resilience, and there are plenty of potential pitfalls and obstacles to overcome. If you are considering launching an online retail business, there are five tips to keep in mind.

How to Take the Stress Out of Billing Your Clients

With the myriad of payment processing options out there today, it’s easier than ever to find a fast, hassle-free solution to invoice your clients online. There are so many potential solutions, in fact, that sifting through them to find your best option can be a tricky game to play.


We’ve compiled the essential steps you need to take to invoice your clients along with factors you should take into account to choose the right option for you.

How to Accelerate an eCommerce Startup

In the startup ecosystem, one of my favorite participants is the business accelerator. Accelerators run by academic institutes, local governments, trade bodies, as well private organizations promise to accelerate a startup's business growth and success. Some are run as not for profits, while others are run with the intent of riding the startup-valuation gravy train.

On the whole, some business accelerators do a kick-ass job, while others merely spout platitudes and push paper.

7 Highly Profitable Marketing Strategies for Your Businesses

Developing a business is not an easy task. First of all, you need a viable idea. From there, you need to discover a profitable niche, define a demographic target, and have something of value to sell/offer. Without the right marketing strategies to fuel your growth, making a profit, and staying afloat is impossible.

5 Departments Your Startup Can Temporarily Outsource

The number of startups that have started up over the last few years is astounding. According to recent surveys, over 540,000 businesses a month are started. That's a lot of people who need help.

How these businesses invest in their infrastructure is split. Some have budgeted funds or have help from investors. Other companies open up through bootstrapping methods. In either situation, there some portions within their company they aren't able to handle right now. However, they want to incorporate them in the near future.

Important Aspects of Your Business to Reassess Annually

Successful businesses are rarely static. The world is constantly changing, and companies have to find ways to adapt in order to thrive. Successful entrepreneurs frequently seek insights into what does or doesn’t work and are open to making improvements to their operations. Agility is key to staying competitive.   


It’s not always clear how you should go about this, though. You don’t want to run the risk of being the kind of neurotic micromanager that is always over-examining processes. It’s important to strike a balance that allows you to be vigilant while giving your business space to breathe and grow. One way to approach this is by committing to annual assessments of specific aspects of your company. 

The Impact Of Regular Exercise On Your Entrepreneurship Skills

Regular exercise will improve your health and well-being. A soon as you start exercising, you will notice the effects it has on your body and brain. It doesn't matter whether you want to lose weight or build strength, physical activity will make you feel good in your skin.

However, you'd be surprised to learn that there is an existing connection between being physically active and being a successful entrepreneur. There is numerous evidence that supports this theory. You probably can't fit a regular workout into your schedule if you're working full-time. But, if you find it hard to stay focused and productive during your working hours, maybe it's time to improve your lifestyle and try to activate your muscles.

10 Defining Attributes of Effective Entrepreneurial Leadership

Entrepreneurial leadership is all about growing a business with the help of a team. No matter the business environment or context you are operating in, entrepreneurial leadership will be central to your success.


Entrepreneurial leadership ensures that organizations quickly adapt to changes in today's fast-paced business environment and to the changes in today's volatile and moving global economy

Meet Lisa Banwell of Queenie & Pearl: October Business Owner of the Month

Lisa Banwell had dreamed of starting her own brick-and-mortar boutique since she was a little girl – and two years ago, that dream came true. She started up as a mobile pop-up store back in 2016, and in 2018 she took the leap of faith and opened her very own permanent storefront in Minneapolis. Queenie & Pearl features new, handmade, and vintage clothing, vinyl records, and a creative studio.

We chatted with Lisa all about her rock ‘n’ roll vintage boutique, her experience running a brick-and-mortar store, and her big goals for the future. Read on – there’s a lot we all can learn from her!

Why did you start your boutique?

Ever since my grandma let me loose in her closet to try on her crushed velvet peacock blue pumps, elbow-length gloves, and silk slips, I’ve always been passionate about refining, remixing, and collecting.

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