It’s all about freedom and flexibility these days. Food trucks offer cooks the opportunity to reach more customers than they would with a permanent location, and customers in search of a quick bit appreciate the casual vibe that a mobile food offering brings.

Photo by cjmartin via Flickr

So it’s a natural evolution of the marketplace that other product lines are trending toward mobile, starting with clothing.

If you are an entrepreneur and desire to make a lot of money, you probably know how hard it is to develop a marketing plan without spending all your cash. While this is true, with a few basic ideas, you can learn how to save money and still enjoy a high conversion rate. With this in mind, here are five tips to get your marketing going for cheap.

In 1942 Joseph Schumpeter in his work entitled “Capitalism, Socialism and Democracy” coined the phrase “Creative Destruction” defined as a “process of industrial mutation that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one.” Once again this concept is gaining popularity and being quoted by economist as they try to explain economic volatility. This resurrection is not due to a belief that innovation or creativity has increased but rather that the rate of destruction has accelerated.  

Every now and then, unforeseen business expenses creep up. It's smart to stay informed about how you can handle unforeseen business expenses and bills for when they arrive.

1. Hiring Legal Counsel

When your business gets hit with a personal injury lawsuit, you have to deal with costly legal expenses. Legal aid is essential for a personal injury lawsuit, a harassment lawsuit, a case of fraud, or many unforeseen issues. Hiring counsel will save the business a lot of time and money in the long run.

Advertising is a critical component of every business. Your success or failure as a business owner depends greatly on how well you market your product. While the best option to get new customers is definitely through word of mouth, it is not an effective channel all the time; especially when you have just started out and you do not have too many customers to help you find referrals.

Overwhelmed business owners who are struggling to do it all soon learn that this is not the smart way to do business. Not only does it lead to work fatigue, but it’s not cost-effective. However, if you have hopes to expand your business at some point, you will need to hire help sooner or later. With the proper logistics company you can still put off hiring staff and keeping inventory, while continuing to grow and expand into bigger profits without the additional stress that comes with managing a bigger workload.

In fast-paced work environments, maximizing daily productivity is crucial to the success of the business. During busy times, you need to know your priorities and have a strong ability to multitask. Even so, the workload can become overwhelming, and deadlines may be missed. When you have to make every second count, saving time is of the essence. Here are five ways that busy offices can free up more time for important tasks.

If you’re always worried about your company’s growing operating budget, the idea of cutting corners on merchandise and customer service can be tempting. However, putting less into your business now is more than likely to hurt both your reputation and your bottom line in the long run. Instead of making changes that can damage the long-term success of your brand, try the easy money-saving tips below to bring down your expenses without compromising your goals and reputation.

For those small businesses that have employees taking to the wheel to meet with clients, make deliveries, attend conferences etc. safety should always be the focus. Oh, making sure they are working too doesn’t hurt.

With that in mind, what are you doing as a small business owner to make sure your employees are not only safe when they get behind the wheel for work-related activities, but are also doing just that, working?

If you’re planning to get a mortgage to buy a house in the future, it would be wise if you start building a good credit history as soon as possible. The reason being is that one of the basis for your future lender’s decision on whether to approve or reject your loan application is your credit score. This credit score will be based on your credit report that comes from a credit bureau. In the U.S., there are three major national credit bureaus: Equifax, Experian, and TransUnion.