Tips To Help You Stay Focused And Zoned-In When Working From Home

With updated lockdown restrictions meaning that a lot of us will be spending an increased amount of time working from home, it’s important to ensure that your makeshift desk-space feels a little less, well, makeshift. For those interested in building an ideal home-working situation that’s free from distractions and intrusions, here are a few tips that might help you to stay focused. Read on to find out more!

Digital Marketing Tips You Need to Know in 2020

There’s no doubt that the pandemic has caused a lot of businesses to make changes to their marketing strategies. Some who still relied on traditional marketing was either forced or voluntarily embraced digital marketing to help their business stay alive. But, really, there's no reason to stay behind as digital marketing is simply marketing done online.


What is Your Business “X Factor”

Running a business can be an insane gamble, given the odds of failure. But it doesn't have to be that way--not if you discover your company's X factor. That's what allowed ventures such as Starbucks, Apple, and McDonalds to dominate their industries. By finding their X factor--that is, an exponential advantage that put them at least seven times ahead of competitors --they left their rivals gasping for breath and unable to catch up.

3 Effective Marketing Techniques for Modern Businesses

Want to spread the word about your business far and wide? If so, it’s absolutely imperative that you devote time, effort, and money to the all-important task of optimizing your advertising campaigns. The way in which you market your company will have a profound impact on the number of leads that you generate and, in turn, the number of customers that you attract. It doesn’t matter how good you are at providing your product/service range — if your marketing isn’t up to scratch, you’ll never truly be able to grow your company sustainably.

7 Tips to Use Psychology to Improve Your Business Marketing

Whether you’re running a local café or you’re combining the perks of existing online with your brick-and-mortar business, human nature plays a crucial role in how you approach your customers on all fronts. Simply put, you want to appeal to their preferences and habits, and you want to naturally build your brand as part of their everyday existence. Now, it’s one thing to provide a wonderful set of products or services online and offline, but a whole other issue to portray them as an invaluable part of their lives.

Why is Creative and Unique Package Design Important?

Packaging design might seem like a simple thing, but it carries a lot of importance. It can affect the way people perceive your products, company, and your whole brand. That’s why you should consider your package design very extensively before making a decision.

A lot of customers make their decision on which product to buy based on packaging. It’s especially true if they are looking for a product they never purchased. If they see several options without knowing any one of them, chances are they will choose the one that has the most appealing packaging.

5 Tips to Boost Your Ecommerce Conversion Rate

If you're running an eCommerce store, then the chances are the metric you care about more than almost any other is conversion rate. If you're getting this area of your store right, then the sky's the limit, so what can you do to boost your conversion rate?


User Experience/ Speed

You work hard to bring people to your store, so don't lose them because of simple user experience errors or the fact your site doesn't load quickly. People want a fast, clean experience, and if your website doesn't offer this, then your conversion rate will suffer.

5 Great Cleaning Tips on How London Businesses Can Protect Staff

Keeping staff safe should be one of the top priorities of any business at this time. Preventing the spread of the virus within the workplace is crucial to employee safety and slowing down COVID-19 so we can return to normality as soon as possible.


The capital is one of the worst-hit locations in England but it is also the business hub of the UK and companies are wanting to continue trade as much as possible. One way this can be achieved is with the help of commercial cleaning London services. Recently, the importance of cleaning has become more apparent than ever and we are here to help with the top 5 cleaning tips to prevent the spread of germs and bacteria, not just for COVID-19 but all manner of illness.

6 Essential Boutique Marketing Tips for Success

Choosing the clothes that’ll make your clientele squeal with delight and order one of everything may be the fun part of owning your online boutique – but it’s only half the battle. 

Let’s be honest. You didn’t get into this business to have a closet bursting with unsold inventory. If you want your boutique to continue growing, you need to sell!

IdeaCafe Newsletter Starts Running Again – More Powerful Than Ever

Want to build a million-dollar business?

I won’t lie. Everyone in our small business community wants to build a million-dollar business.

Some people go their entire lives without earning a million dollars, so it sounds crazy that some businesses might be able to achieve this milestone within their first year. But it is possible. Plenty of companies have accomplished this goal, and you can too!

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