What is your company's online reputation? This is one of the most critical questions that any small business owner could ever answer, and yet it's one that leaves many of the most zealous entrepreneurs dumbfounded.
Perhaps a few words of explanation are in order. A company's online reputation is essentially its online footprint -- the sum of information that is found by consumers when they seek out the company via Google, Bing, online review sites, and social media platforms. If you Google the name of your company right now and find only positive online assets -- your company website and Facebook page, for example, as well as positive, five-star reviews -- then you have a good, healthy online image. If, however, your search reveals complaints or bad reviews, then you have a negative, and potentially ruinous, online reputation.