Email marketing mistakes: The list you should avoid

It has become one of the most powerful tools in a marketeer's arsenal. As much as PPC and SEO can sometimes grab all of the headlines for their impact on your new customer metrics, email marketing tends to be one of the most efficient methods for most businesses.

While it can be effective if deployed correctly, many businesses don't use it correctly. It means that countless emails are wasted and in turn, so are conversion opportunities.

The 5 Most Valuable Tools for Small Businesses

When you run a small business, every cent counts. You cannot waste time and resources investing in tools that do not yield a high return. With so many different tools on the market, all promising to have revolutionary effects, it can be difficult for a small business owner to understand which tools offer the most value. This list is here to help; the tools that are outlined below have been found to offer universal value to businesses. Namely, the tools below are must-haves for any small business, no matter what industry you are operating in.

5 Ways New Businesses Can Use Technology to Reduce Operational Costs

Businesses are always trying to find ways to save money without hurting the quality of their product or services. One of the best ways to do this is to reduce your overhead. There are many ways that businesses can do that, fortunately. And one of the best ways is to leverage technology tools. Let’s take a look at a few ways your organization could use technology to drive operational costs down.

What kind of investment do you need to implement SEO strategy?

Small businesses and modest ventures can often remain unmoved by the growing need for SEO for your web content. There is a running misconception that SEO is a privilege of the big brands. Business people also have the opinion that SEO has to be expensive to be successful. It is vital to keep in mind that even small businesses with the most modest budget can also successfully implement SEO strategies.

The Pros and Cons of Using Angel Investors for Your Startup

You’ve got the idea, the fire in your belly, the know-how - but how about the capital? Funding a new business venture and fueling its growth is likely to entail bringing in outside money at one point. Luckily, the clever and industrious bunch that are entrepreneurs are spoilt for choice. One possible way to achieve this is by using angel investors for your startup. Angel Capital Association (ACA) typically defines angels as high-net-worth individuals or groups who specialize in supporting startups by offering them financial backing. In exchange, angels make a return on their investment and get to partake in the entrepreneurial process. What is more, some might see it as a chance to catalyze economic growth and, in this way, give back to their communities. All funding comes with some risks; however, angel investors carry their pros and cons. Let’s take a look.

Entrepreneur tips and strategies: beginners edition

The vast majority of people, sooner or later, think about creating their own business. Someone is tired of getting up every morning and headlong to run to work, someone is not satisfied with the remuneration for their work for the benefit of "someone else's uncle", someone just has a business idea for a long time, which he dreams of translating into a life.

Building Your E-Commerce Business Sustainably

The business world has undergone a lot of shifts during the rise of our digital landscape. In fact, there have been entirely new industries to emerge which both serve the needs of the technological revolution and take advantage of the benefits it has brought with it. One of those sectors that continues to evolve toward dominance is that of e-commerce.

Accounting Basics Every Online Business Owner Needs to Know

If you run an online business, then you'll know that what goes on behind the scenes is hugely important. But along with the nuts and bolts of your enterprise, the accounting can often be overlooked.

In the colourful, fast-paced world of online trading, accounting might appear a little dull, but you mustn't underestimate its importance. Good accounting provides the foundation for your business to grow and thrive, and with ecommerce businesses growing by 43% in 2020, there’s plenty of opportunity to grow.

Six Essential Tips for a New Career in Business

If you’re thinking about making a change to a new career in business, there are many things you should consider before taking that step. Almost anyone can succeed in a career in business if they have the right skill set, a good attitude, plenty of ambition, and a generous sprinkling of luck! Here are six practical tips to help you start a new career in business:

Business Growth on a Tight Budget

Scaling and growing a business is a natural progressive step for any business to take, no matter how small or large. Growing a business can be expensive if you do not take control of your budget and finances early on, but costs do not have to be eye-wateringly high, and growth can be achieved even on the smallest and tightest of budgets. So, why are you growing your business, and what are you hoping to achieve? It is important early on to set goals and targets for growth. Having goals and targets in place will provide you with both direction and focus, and both elements are important and essential in successful business growth.

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