Amazon Marketing: 8 Easy Ways to Quickly Get 5-Star Reviews

Submitted by Mira Adora on Mon, 02/24/2020 - 14:30

As you know, reviews are crucial to a product's success in Amazon. They serve as modern word-of-mouth and has a tremendous effect on how a business can be perceived.

In fact, a study shows that 79 percent trust online reviews as they would trust personal recommendations. Furthermore, 73 percent say positive customer reviews make them trust a business more.

But the thing is you cannot just hope that you get a glowing 5-star review from your customers. In this post, we will talk about the seven easy ways on how you can earn these 5-star reviews:

1. Give a good customer experience

Most negative customer reviews stem from customers being misled about a product. So, as much as you can, be honest with what you are selling.

Provide your customers with the most accurate and precise information about the product. That way, you can avoid confusing your potential customers and giving them false hopes.

You should also provide impeccable customer service which includes:

● Responding quickly to buyer requests and messages as they are an intricate part of customer service. It also goes a long way in reducing any sort of negative feedback and claims.

● Give post-transaction support to returns, refunds, and exchanges promptly.

● Take responsibility and set aside your ego in a way that Amazon would when responding to your customers.

2. Conduct a pre-sale evaluation

As a seller, you have to pay close attention to how your listing will be converted into sales under high traffic and exposure. The very core of the conversion here is a product review.

Ideally, it is recommended that you do advertising and promotion after you acquire 15 customer reviews and earning a 4.8-star rating before conducting a pre-sale evaluation.

3. Enroll in the Amazon Vine Program

The Amazon Vine Program is a paid program by Amazon which provides sellers with the opportunity to earn reviews of their product. Amazon will often charge for a fee and will give the sellers a chance to get their products reviewed by a series of e-commerce experts.

The program is offered for those who meet the following criteria:

● The retailer should not be selling adult products

● The retailer has less then 30 reviews on his product detail page

● The retailer should be registered in Amazon Brand Registry

● The retailer should have an FBA offer that is buyable in “new” condition.

4. Send them emails about reviewing your product

To make the most out of a customers' positive buying experience, you could discretely send them an email, asking them to review your product.

There are various ways you can go about this when sending an email.

You can utilize an email sequencer which automatically sends an email right after they made a purchase. It can be followed with a follow-up email asking the customer their reaction towards the product. You can also make a request for a product review or feedback.

Finally, the third email will serve as a marketing and thank you email asking for a polite review of the product that they have bought from you.

5. Ask for reviews through a newsletter or social media

Chances are the people who have already subscribed to your newsletter and your followers on social media who already know your brand or (at the very least) interested in a business similar to yours.

So, why not ask them for reviews, as well?

It is more likely that they already bought something from you in the past, so they are perfectly capable to give a legitimate and positive Amazon product review.

6. Provide little surprises along with the products

Giving your audience surprises is also one of the best ways to get stellar reviews.

You can send lovely cards along with your products. Similarly, you can give out other small, thoughtful gifts.

You would be amazed how these little surprises could encourage buyers to give you a five-star review.

7. Use Social Media Retargeting

Another strategy that you can use to gather reviews from your customers is to effectively target them through social media campaigns.

The best way to do this is to gather all of your customers and build a custom audience specifically for those ads.

8. Understand Customer Psychology

It is also vital to understand the psychology behind your customers. The best way to do it is to scrutinize the reviews made by your previous customers.

According to AmazeLaw, one of the top amazon marketing agencies, doing so could help you make important business decisions in the long run, which eventually leads to a happy and satisfied customer. Not to mention the glowing 5-star review on your products and profile.