September, 2009

Deadline for Grant Application Extended by Two Weeks

The application deadline for the Eighth Idea Cafe Grant was extended by two weeks, from September 2nd to September 15th 2009. The deadline extension will give everyone one last opportunity to register for the grant competition. Entrepreneurs from all across America are submitting their applications. Did you submit yours? It's free.

SWOT! How to Avoid the Really Big Mistakes

When DreamWorks creative superstars Steven Spielberg and David Geffen announced they were not going to renew their contract with parent company Viacom’s Paramount Studios last year, it made the news everywhere here in Los Angeles. Viacom CEO Philippe Dauman told the press the loss would be “completely immaterial” to his company.

Sales Letters that Sell!

The average consumer is inundated with sales pitches. So if you’re selling a product or service to today’s ad weary consumer, if you want your sales letters to get results, you’ll need a step-by-step plan that breaks down the barriers to buying. A plan that bypasses the head and goes right for the heart.

If the heart’s in it, the brain will follow.

Making The Most Of Your Down Business Cycle

Learn how to build an accurate income forecast for your business while creatively taking advantage of your slower months.

When I first started coaching my mentor coach warned me that August and December tended to be slow months while January, April and September were the busiest months in terms of clients seeking coaches. Armed with this information, I was able to build a realistic income forecast for my business as well as plan personal downtime.

Planning around my business cycles is one key way I have been able to stay in business for 12 years.

The Evolution of a Business - Go Green Go

I would like you to know what Go Green Go is all about, our mission and what makes us tick. But before you can understand what we are all about, I would like you to know where we came from and how we got here (Where ever “Here” is).

Good News About Cold Calls!

Looking to expand your client base?

You can put your website out there – but they probably won’t see it.

You can do Search Engine Optimization – but the rules for that seem to change daily, and most businesses are in categories that are populated with thousands of competitors.

You can do mass e-mail, but most people delete, without reading, dozens of e-mails daily.

You can do a snail-mailing, and if it’s clever enough it will probably be looked at. The percentage of people who act on it, however, is likely to be tiny.

Or you can simply call.

Idea Cafe Grant Registration Closes, What’s Next?

The registration deadline for the Eighth Idea Café Small Business Grant is now behind us. The selection process has started, in order to finish in a couple of weeks, when we'll announce our semi-finalists.

Let’s See What’s Happening with the “Little Green Guy”

It’s been a month since Go Green Go has won the 2009 Idea Café Grant – let’s see what’s happening with the “little green guy”. Our goals were to update the website and put “the little green guy” on a T-shirt design and get ready to launch the first in the series of our eco-friendly activities.

I’m happy to report that great strides were made on the web site. We have a community page that details the ultimate purpose of the company and the organizations that we are partnering with to accomplish these goals. As I worked on the site, I realize that this will be an ongoing project as the company continues to evolve. (There is also a sneak preview of the first design).

Yes, You Should Create a Business Plan—And Here’s Why

We all nod knowingly when anyone talks about the importance of vision, mission and business planning—and then most of us go back to what we were doing before the interruption.

As it happens, I often ask small business owners if they believe business planning is an important management tool. I don’t think anyone has ever said "No." But when I follow up with the question, "Do you have a current business plan?" only one in 10 answers "Yes."

Do Your Goals Have Enough Gravity?

Big goals are not only more fun and exciting; they carry more weight than small ones. Ambitious, serious, “weighty goals” have attraction power.

They attract others into the process and magnetize ideas and resources. Big goals pull you along. They pull you through the difficult times and help you remain diligent. They inspire you to greater innovation and effective action.