March, 2011

Facebook Outpaces Google as a means for Merchants to Market Their Local Business

According to a new survey conducted by MerchantCircle, Facebook is the favorite online marketing service of small businesses, and Facebook Places is doing quite well, too. 37 percent of the respondents defined Facebook as one of their most effective tools.

Perhaps not surprisingly, Facebook has now outpaced Google (66 percent) as the most broadly used marketing method amongst local merchants. Facebook is seemed as the most popular way for merchants to market their business, with 70 percent using the social network for marketing, up from 50 percent one year ago.

5 Great Benefits of Going Green Right from the Start

going greenTake one look around the business world and it is easy to see that there are many different ways in which businesses are looking to go green. Whether you are talking about huge businesses using a GPS fleet tracking system or a small business using document management software, it is apparent that there are many different ways in which your small business can go green right from the start. In fact, the sooner you go green the more benefits you will be able to receive as a result.

David vs. Goliath: How Small Vendors Can Meet Cash Flow Challenges

David vs. GoliathDuring my dozen-plus years in the alternative financing industry, I have seen what I call the “David vs. Goliath” scenario play out so many times that I can usually spot it within the first few minutes of talking to a small business owner about his cash flow challenges. Here’s a common example of how it usually looks:

Best Business Mobile Phones for Businesses and Company Workforce

business moodSmall business users are always wants to save the money in their business. The best way to save the money in business is to choose the best business mobile phone which suits all your needs and which are not very costly. There are various useful features in the mobile phones as given below:

Step-By-Step Social Media for Smart Entrepreneurs

Social MediaHere is a simple step-by-step social media plan you can use to make your presence known on Facebook, Twitter or LinkedIn and take advantage of the popularity of this game changing marketing strategy starting TODAY.

It isn't rocket science, but for a lot of service professionals, a simple step-by-step social media plan seems difficult to create. Yet, developing one takes all the intimidation and guess work out of using this popular tool for business marketing. If you've been holding off on using social media to market your services, then you'll be especially interested in today's article. Implement the following five steps and get ready to watch your business grow like never before.

Developing an Effective Email Based Marketing Campaign

An effective email based marketing campaign requires that you first build a list and then develop trust with these same people! In order to build a list you must first drive traffic to your squeeze page where you can accumulate a list of email addresses! Once this is done it is then up to you to develop a relationship and build trust with your list members. At this point this is when the real 'magic' begins to occur!

3 Easy Steps to More Profits in Your Business

Most service professionals know that they need to market their business consistently to get great results. But knowing and doing are two very different things. It can seem challenging to market consistently when you’re so busy serving your clients, actually running your company, and trying to take care of and enjoy the other aspects of your life.

"Deal-of-the-Day": Prepare for the Unexpected to Turn your Group Buying Promotion a Success

"Deal-of-the-Day" promotions, such as those offered by Groupon, LivingSocial and others, are gaining momentum among small and mid-sized businesses. It's not unrealistic for them to see hundreds or even thousands of individuals taking advantage of their deal. And this immediate blast of new customers, products and services purchased is what appeal to businesses. In just a few minutes or hours, they can boost profits and get the word out on their business and its offerings. 

Besides, the process looks relatively simple. All is done for you, because the deal-of-the-day providers usually handle most of the things involved in the process: distributing the deals to subscribers, managing and processing the purchases, and providing the appropriate coupons for customers to redeem.

Social Network Marketing Accelerates Business Growth

Many people have identified that social network marketing takes time and patience since building relationships is required. On the other hand once relationships are established there very few ways to achieve marketing success as fast than using social networking for business! 

Here are 3 ways in which using social networking for business can dramatically increase your marketing effectiveness literally overnight.

Things required to be done to make your small business successful

Many of the people think they are not meant for regular employment and do not want to work under any boss. It is very much possible that these people may not be of sound financial background and they may want to get ahead with Small business and gradually want to reach at medium level and then big. But do you know most of the business people do not get sufficient revenue to get onto the next step and some- times results into shut down of the firm.