October, 2011

Local Search Marketing with Google Places: 7 Ways to Get More Clicks & More Business Guaranteed

If you want better search engine results (and more clicks, and more business), and you haven't paid attention to "Google Places," you need to do so right away.

Why You Need to Claim Your Spot on Google Places

* Google has stated that one out of five searches on Google is related to location. That translates to 2.6 billion "local" searches a month, and that number is increasing 50% per year. (Yes, that's "Billion"-with a "B.")

Growing Your Email Marketing List to Build Trust and Increase Profits

A smart, simple way to engage ideal prospects is to leverage email marketing.


There are so many great reasons, not limited to the fact that:

1. Most everyone has an email address.

Social Media as a Negotiating Tool

Social media has blown on to the scene the last couple of years with the popular websites of Facebook, Linkedin, Twitter and many others. Nobody can tell for sure what social media will look like five years from now, but what everyone can agree upon is that the concept of using the internet to socially communicate is not going away.

Building a Winning Strategy for Selling to Large Organizations

Private coaching clients are telling us regularly how important it is for them to broaden their skills to do a better job of thinking strategically and managing large accounts. Those are areas that we are focusing on increasingly here at Engage Selling. I recognize—just as you do—that so much activity in sales today is happening at the enterprise level, so success here is vital.

Should Your LinkedIn Profile Be in 1st Person or 3rd Person?

I spend hundreds of hours on LinkedIn every month researching, testing, tweaking and seeing what works and what doesn't – and that's on top of the hours I spend marketing my business and my clients' businesses on LinkedIn. So in a week's time I view thousands of different professional profiles.

I see people who write there profile in 1st person. Others will write in 3rd person. Even the LinkedIn marketing experts say different things when it comes to whether or not you should write your LinkedIn profile summary in first person or third person

Can Your Business Survive If You Could No Longer Manage It Tomorrow?

How much time do you spend thinking about business exit planning?

If you're like many of the small business owners we meet - not much. That's okay as long as you don't care about supporting yourself and your family when you retire or leave the business, and if you are not attached to what happens to the business, your employees and your customers after you leave. But in truth, the business professionals and small business owners we meet do care.

Local Marketing For Faster Small Business Growth

Who recognizes your business better, people around you or people away from you? Even though the answer looks simple, these things are the ones which most businesses often miss. It's like shouting out loud and failing to whisper it to someone close by. So, start local first and go global later. Here are some marketing tips for accelerating your local business growth:


Hit local directories and search engines

3 Marketing Tips For All Affiliates

With all the competition online just about every entrepreneur can benefit from some sound and useful marketing tips! This is especially the case for those selling affiliate products since this business model is a hugely popular one! The best part about operating your own affiliate business is the minimal financial investment needed and the income opportunity available!

Key Skills for Small Business Owners

As the owner of a small business you must find the balance between a variety of roles. You will play the owner, manager, worker, accountant, salesperson, safety officer, receptionist and more. All of this can be overwhelming, especially when only one or two of these positions actually fall within your realm of experience.

Sales Outsourcing vs. Handling Sales Internally This Christmas

If you are thinking about how best to market your business' products in the run up to Christmas, one of the most important decisions to make is whether you will handle sales internally or outsource sales functions to a third party organisation.

Each approach has its own advantages and disadvantages. If you are handling sales internally, you will benefit from the fact that your employees know your products and their customers better than most independent organisations will. This may in turn help sales pitches seem more natural than if they had been carried out by a third party. Your internal sales team may also tend to sell products more softly as they are less likely to be paid substantially on commission.