December, 2012

Why Let an Outsider Into the Family Business

There comes a time when family businesses realize they need to bring in someone from the outside. Revenue has been stagnant or falling. Team members have diverse opinions about why, and conflicts within the team are just making things worse. Something needs to change.

The solution is to find someone to help determine what needs to change and how to implement new ideas. But it’s one thing for a non-family business to bring in someone from the outside. When the business is as close-knit and insular as a family business, getting help from a complete stranger seems like the hardest thing in the world.

Proper Branding: Consider the Irish

The Irish are a culture unto themselves.  They believe in leprechauns, love the color green, are fiercely independent (some might say stubborn), and wear funky-looking Irish Aran Sweaters. And oh yeah, they like to drink Irish Whiskey. Which brings up a question of paramount importance: Who served the first Irish Coffee in California?

Successful Christmas Sales Campaigns

What was your big idea to boost sales this holiday season? Most business owners agree that the Christmas season is an important time to increase sales and profits and hopefully draw in new customers for the New Year. Of course with every business out there offering a sale or unique product pitch, the competition can be tough.