December, 2015

Do You Put Humor in Your Company's Sales Training Efforts?

Humor is one of the many joys of life, and it's a universal joy that is found in all cultures.

Unfortunately, humor is often subjective, meaning it can backfire quickly, especially when used in sales training.

To make matters worse, your human resources department may be very strict regarding humor in the workplace, and even a simple joke could land you or your company in hot water.

How to Turn Your Office Inside Out with Energy Efficient Ideas

Office are a necessity if you want your business to keep on thriving, but in order to make them more efficient, and to help the environment as well, you will have to invest a bit in lowering your overall energy consumption. Keep in mind that squandering energy is not only bad because you will have to pay more, but also as you will be increasing your business’ carbon footprint as well. And, for future reference, it is best to have s green a business, as you will come off as a more reliable and trustworthy business people will like more.

Why Small Business Owners Must Choose The Best Web host From The Start

Smart small business owners of today understand the importance of establishing an online presence as soon as they can. They do this by setting up a website or a business blog.  Unfortunately, some of them fail to give adequate attention to the foundation of their online presence, which is the web hosting that their site is served to the world from.  Many focus solely on the quality of content, leaving them esposed to the dangers and limitations that come from choosing the wrong web host.

In The Mood – Make The Most of Your Inspiration

I’m no historian, but apparently it was painter, Chuck Close, who famously said, “Inspiration is for amateurs; the rest of us just show up and get to work.”

I think that’s a valid point, particularly if you do the kind of artistic work where “waiting for inspiration” can turn into an excuse for not producing anything at all.

Branding: Why First Impressions Really Matter

A company’s first impression made by the customer is typically their last. When an individual is exposed to your business brand, their opinion will be immediately formed, and if it isn’t a good one, it could be difficult to change. When you’re ready to implement a brand and allow it to be perceived by your targeted audience, you want to ensure that you’ve put enough thought and effort into its planning. The following tips can help make it a success.

Want to Dazzle your Customers? What a Digital Magazine can do for your Business

With advancements being made in technology, it's now more possible than ever for budding entrepreneurs to get their feet wet in the business world. While this is exciting, it's important to remain realistic and understand that competition is also more prevalent than ever. However, it is possible to start a business and succeed when you stay on top of the latest marketing methods. Whether you are thinking of opening up shop or have had a business for years, there are a number of ways you can dazzle your customers and keep them coming back for more with a digital magazine.

Take the Right Steps to Getting Digital Surety Bonds

If your business is about to enter into a contract with an outside party, it's wise to first secure a digital surety bond.

However, whether it's a construction contract or another project your business is hiring for, it can sometimes be difficult to find the right bond.

What Are the Necessary Skills For Making a Mark in Your Industry?

Ambition is a common attribute in the business leaders of today since nearly everyone is battling to get ahead. But just wanting to make a mark in your industry is not enough. To get the edge, you need to know what skills you need to stand out. You also should know the right ways to help develop them. Here is a sampling of skills it will take to get a head start in whatever industry you’re in. 

Make Sure Your Small Business is Making Good Financial Decisions

Finances are the key to any business. Whether you are just starting out or even if you have been in business for some time, it is always prescient and timely to review your financial decision making to ferret out weaknesses and make sure your company is on the right track. Here are some things to consider.

5 Easy Email Testing Tips For Small Businesses

As a marketing channel, email remains one of the few tried and true methods for generating new business and increasing the value of previous or existing customers. However, one of the main benefits to email marketing often goes overlooked and underutilized: testing.

Many small business marketers mistakenly assume that email split testing is too difficult for them to do, or only meant for the big companies with huge contact lists. Let’s take a look at a few ways small businesses can easily use testing to improve the effectiveness of their email marketing campaigns.