April, 2016

Are You Hiding In Your House?

“Hi honey, how was school? Did you kill anybody today?”

I’ll be the first to admit, this is not a normal, end of the day greeting for one’s 18-year-old daughter.

Then again, May is not a normal month here in Hopkinton, Massachusetts. At least, that is, if you have a child who is a high school senior, as I do.

Things To Consider Before Setting Up A Home Office

Choosing to telecommute is a tremendous choice to make. When you settle on this critical choice, you need to locate the suitable work environment. There are numerous components to consider before you do this. With a specific end goal to make this move keep running as easily as could reasonably be expected, there are sure inquiries you ought to reply before setting up a home office. These are portrayed beneath.

Does Your Business Have Legal Backup?

Running a business comes with a boatload of tasks and responsibilities.

One such responsibility is always making sure you are legally protected as a business owner.

Legal issues can come up in a number of forms, sometimes quickly and of much surprise to the business owner.

Financing Your Startup in 2016

It wasn’t that long ago that there were only two ways to fund a startup. One, you saved every penny you had until you had enough stashed away to float the business for a couple of years. Or two, you begged the bank for a loan. Thankfully those aren’t your only options anymore. Today there are plenty of methods you can use to raise the capital you need to get your startup off the ground. Here are six of our favorites.

Do Your Employees Need a Healthy Kick in the Rear?

Even though your job description as a business owner does not include doctor or fitness expert, looking after your employees almost becomes second nature at times.

Whether you oversee a large staff, dozens, or even just a handful of employees, their well-being is normally your concern too.

How Video Marketing Can Improve SEO and Grow Your Business

Video marketing is one of the best ways to capture the attention of the market. This is primarily because it appeals to the senses of an individual very easily. While you can do an audio advertisement through a podcast, you will only be able to appeal to the auditory senses. Videos on the other hand appeal to vision, audio and so much more. However, the video has to be done so well in order to achieve these effects. If you want people to sob whenever they watch your video, you will have to make sure that the video is of premium quality.

Setting Up a Bid Experiment in Google Adwords

A Google ‘Experiment’ allows for advertisers to implement a specific change at any level of the account for a certain percentage of the time. These changes can range from keyword additions to bid changes to landing page changes.

Safe Work Environment - How Your Company can Stay OSHA Compliant

Employee safety should be a point of contention for all employers as worker injuries impact employers in a variety of ways. In addition to workers compensation costs, it may be necessary to train a replacement as well as deal with lost productivity from that worker. Therefore, what are some steps employers can take to stay OSHA compliant and prevent injuries from happening?

The Top 3 Growth Hacks of 2016

Coined by startup guru Sean Ellis, the term "growth hacker" is loosely defined by QuickSprout as someone whose every decision is "informed by growth. Every strategy, every tactic, and every initiative, is attempted in the hopes of growing."

Growth hackers are not superior to marketers and they certainly can not replace them. Their strategies are not designed to sustain businesses in the long term, but to inject fledgling startups with enough growth to hit their stride in the crucial opening act.

The Apps Have It When It Comes to More Sales

What if you as the business owner did not have to be tied down to a computer at work all day? Sound like something that catches your fancy?

For more and more business owners, that idea is becoming a reality.

Simply put, apps are changing the way businesses operate all around the world.