July, 2016

The Shopper & In-store Marketing World

A stores primary aim is to get customers to their store but what some don’t realise is that’s only half the battle. When they are in your store they also need to feel stimulated and relaxed so as to maximise the opportunity of a sale.

For example, music has a huge role to play in making a customer happy in your store. While many store owners would deem the choice of store music as inconsequential its importance is clear. When you see that 90% of customers are more likely to recommend a store that plays music and that 74% of customers agree that music makes them happier it really is an eye opener.

Social Media Marketing Mistakes to Avoid

If you're reading this article, you already know that good social media marketing is important. Social media advertising revenues are projected to reach a stunning $9.8 billion in 2016 alone. But despite the increasing evidence of the efficacy of social media marketing, most businesses are still behind the ball when it comes to actually implementing any kind of social media marketing in their strategies. And many of those which do just aren't sure how to market through these channels effectively.

Has Business Slowed? Important Tips for Small B2B Businesses

When business slows, it’s easy to chalk it up to the sales team or the economy, or even dismiss it as something that must happen once in awhile.

But why must it happen? It’s time to conduct an honest and thorough self-evaluation.

Review your service performance

When you started out, you told your potential clients you were special and just what they needed. Take note of all the promises you made, and check if you have fulfilled all of them.

Don’t Let a Data Breach Harm Your Business

Does anything keep you up at night when it comes to thinking about your business?

If the answer to that question is yes, what might it be?

One area of contention that oftentimes does not get enough attention among business owners is identity theft.

That said identity theft has the potential to do major damage, both in the areas of financial fallout and damage to one’s consumer reputation.

The Top 4 Signs of Healthy Business Growth

If you have a business, you are likely to monitor your financial statements carefully to determine how well it is functioning. The numbers can tell you a great deal about the health of your business and how much it is growing, but there are a number of other signs that indicate your operation is headed in the right direction in a variety of areas.

1. Growing Market Share

If you have designed a workable marketing plan created to increase your market share, you will be poised to grow your business in a substantial way in the long term.

Simple Ways You Can Make A Big Improvement In Customer Service

Every business depends upon keeping the people or industries it serves happy. Good customer service can be the key to attracting and keeping a thriving clientele. However, keeping customers happy can be tricky. Here are some simple ways you can start improving your company’s customer service today.

Onsite Management: How to Properly Lead Your Workforce

Almost every manager knows that the result of their workforce directly impacts their own success. Many managers get frustrated with employees who underperform, when in all reality, they should be working to improve their own leadership skills. The following are some tips you can use to improve the way you lead your workforce and improve performance:

Will You Make the Right Call When it Comes to Guest Posting?

Does your business at times get the best of you?

If so, you may feel like work is all just that, yet no time to sit back and take a deep breath or two.

While you likely already hand out a number of responsibilities to your employees, there is only so much they can do in a given day. That said one of the more important responsibilities that should never be taken for granted is getting your website’s blog the necessary attention it needs.