January, 2018

How to Use Customer Feedback to Improve Your Business

Sure, you can work on a business plan that details everything you’ll need to start and run your business. Unfortunately, no amount of preparation and intuition can keep up with the always changing needs and preferences of customers. Sooner or later, you’ll have to adapt lest be trampled over by competition who do. This is where customer feedback comes in. This data set is invaluable to adjusting your business plan in real time so that it aligns with your market demand. But even when you’ve gathered customer feedback in a large enough set that it can be analyzed, it can still be difficult to implement it in a way that improves your business.

How to Plan Fun Business Events that Boost Employee Morale

Employee morale is extremely important in all work settings. Studies show that about 70 percent of workers today are disengaged in their workplace. While it does require a monetary contribution to attempt to boost employee morale, the money spent can be seen as an investment.

Employees who are engaged are more positive, more productive, motivated to perform, and eager to attend work. This translates into reduced absenteeism and increased employee retention all the way across the organization.

28 Ways Artificial Intelligence Will Affect Your Business and Life in 2018

Like it or not, the machines are claiming new territory.

And by “machines” I mean artificial intelligence (AI).

Our business and personal lives are touched by AI every day. That friendly lady who took your information and looked up your account when you called your insurance company?

4 Important Things Analytics Can Tell You About Your Business

A successful business understands the needs of their customers. Websites and products are designed with the customer in mind. Using analytics is one way to acquire this vital information. Here are some of the ways that you can use analytics to benefit your business.

Determine the Success of Your Website

3 Marketing Mistakes B2B Companies Make

B2B or business-to-business companies are in a challenging business. You have to promote your product or service, but your audience is significantly different than those businesses marketing to the average consumer. You have far greater upside potential if you close a few major sales, and you’ll go out of business if you don’t sell yourself to the few people who will literally be in the market for what you offer. Here are three marketing mistakes B2B organizations make. We’ll discuss each mistake in detail and tell you how to avoid making this mistake yourself.

4 Major Issues that Will Scare Away Customers

When people need something, they look for the best place that might provide it. There is a combination of factors, other than simply selling the product or service they need, that go into a potential customer’s decision that you are the best place to look for their need to be met.

What to Do When Starting a Business

Starting a new business requires a lot of demanding work, and for those who are starting out for the first time, it can be a daunting prospect. However, it is important to get the basics right from the beginning, or you risk having major problems later. Here are some of the ways you can start your company on a strong footing.

Why Does My Company Need a Blog?

One of the most commonly asked questions by business owners around the world is just why they need a blog. After all, they already have a website that details who they are, how to find them, what they have to offer, and perhaps is even set up as an eCommerce site where visitors can buy products online. Why would you need a blog if the site can do all that already? Actually, there are a number of reasons why every company should consider setting up a blog.

Hack to Get First 1000 Mobile App Downloads

Building your own mobile app and submitting it to the app store is a nice feeling, isn’t it? From the time we publish our app, we excitedly wait for users to download our app; making it go viral. If you are also experiencing the same feeling, it’s time to turn towards the harsh reality that about two-thirds of mobile applications do not even get 1000 downloads, annually.

Now What? 4 Things to Do When Your Startup Actually Works

Many people do not know what to do when their start-up succeeds. This is why a lot of businesses end up failing. Fortunately, there are several things that you can do in order to ensure that your startup succeeds.

Analyze Your Competition

Your competition does not have to intimidate you. In order to be successful, you will have to analyze your competition. Study them and find out what makes them successful. You may want to make changes based on what your competitors are doing.