November, 2019

The Power of Voice Technology: Why Alexa is Making Waves

Whenever leaps in technology are seen as a passing fad or a gimmick, it is often only a half-truth. For the most part, the reason why most technological tricks tend to fail before they realise their potential is due to the lack of technology to back them up. It is the reason why virtual reality failed during the nineties, alongside dozens of gimmicks which died on the vine.

When is it time to open another business location?

Let’s say you have a successful small business — healthy sales, lots of customers, a good amount of profit, the whole nine yards. How do you know when it’s time to expand and open another location? 


There are a ton of potential benefits to opening a new location. You could gain access to new customers and a larger employee hiring pool. You could grow your brand recognition. If you need to order more products from your suppliers, you could even negotiate discounts.

How to Recruit the Best Talent For Your Business

What is your company doing to attract top talent? If your business is to continue to grow, then you need to constantly be thinking about recruitment, even if you feel that your staff is where it should be at this moment. The bright minds you have now will eventually move on, and you need to have smart candidates who can fill those roles.

How Digital Marketing Has Won Over Traditional Marketing Model

Due to the increase in the trend of the Internet of Things, every field has shifted from a manual working model to a digital model. To make things simpler, the introduction of Smartphones has not only made life easier but the model of how marketing was being done from decades changed in a couple of years. People shifted from the traditional marketing model to the digital marketing model without thinking twice as any smart entrepreneur understood that this is the future of marketing. In today's world, even small businesses have a digital marketing strategy in place owing to its flexibility and tonnes of benefits which we have discussed below;

Open Offices Don’t Work and You Need to Change Them

There was a time when open offices were a thing. Big companies believed that it made their employees productive, and many other companies thought the same thing. After having it for a while, you might already understand that it doesn’t work. It might be great at enhancing productivity at first, but the novelty eventually wears off.

 

People need privacy

You need to understand that even at work, your employees need privacy. They also want breathing space. Work can be overwhelming. It’s even worse when everyone is talking at the same time. You need to understand that your employees aren’t robots that you can ask to work each time you hit the button. They also need to take a break and be alone for a while.

Work Party: 4 Ways to Throw a Great Holiday party for Your Employees

Holiday parties are an excellent way to thank hard-working employees for a job well done. However, the task of planning such an event can be overwhelming. In addition to finding the right decorations, it’s important to provide entertainment and food that everyone can enjoy. Consider the following party planning tips to help you throw the best company holiday party yet:

 

Start with a Theme

No holiday party is complete without a central theme. While it may seem cheesy to some, having a theme in mind will give you clear direction for decoration ideas, colors, and even the dress code. Appropriate themes for a company holiday party include a winter wonderland theme, a holiday color scheme, destination vacation decor, or international holiday traditions. Once a theme is chosen, start deciding on what decorations most effectively communicate this theme.

5 Small Business Marketing Tips from the Pros

Marketing a small business isn’t easy, especially if you’ve never done it before. If you want to succeed, one of the best things you can do is rely on practices that have proven to be effective in the past. And who knows better how business promotion works than marketing experts who’ve been working in the industry for years? With that in mind, let’s take a look at five small business marketing tips from the pros.

5 Business Processes You Should Automate

There’s plenty of talk about automation in the business world. Some business leaders swear by it, but you’re not alone if you feel unsure about business process automation. Whether you’re wondering how to start or questioning if it’s even worth the effort, a little more information might be all that you need. Research shows that business process automation benefits customers by connecting them with personalized products, providing easy answers to their questions, and improving their experience with your brand. 

How to Make Your Next Work Event Into a Success

There are so many benefits to throwing a great work event. They serve as opportunities where you can get to know your co-workers, and they’re a great way to “reward” the people you work with. In fact, work events can even boost employee morale. As a result, employees can be more motivated and more content in their position.

 

But, there can be some added pressure to putting on a great work event. You have to consider things like an event space, food, entertainment, invitations, and more. However, putting on a great event for your employees can quickly turn into an annual tradition if you do it the right way!

Building A Website For Your Business

The astronomical rise in technology and innovations has had a tsunami-like effect on society. Never before has technology been so deeply integrated into people's everyday lives. Today businesses have to compete in the digital playground that has ultimately changed the rules of the game. Without a website, your business will struggle to compete, leaving customers to search for their services in the dark.