The internet is an incredible force in our society for many reasons, but one of the major changes has been in the way consumers shop. While traditional brick-and-mortar stores still have a place in the market, there is no denying that online retail is the dominant force. Consumers anticipate being able to research, compare, and buy products without leaving their sofa, and in many ways, this has opened the playing field to enable smaller businesses to compete with market leaders. With the right digital marketing strategy, website design, pricing, and customer service, even the smallest ecommerce business can carve out a slice of the market.
That is not to say, however, that running a successful retail business is easy, as it requires a high level of digital marketing experience, creativity, and resilience, and there are plenty of potential pitfalls and obstacles to overcome. If you are considering launching an online retail business, there are five tips to keep in mind.