November, 2020

7 Highly Profitable Marketing Strategies for Your Businesses

Developing a business is not an easy task. First of all, you need a viable idea. From there, you need to discover a profitable niche, define a demographic target, and have something of value to sell/offer. Without the right marketing strategies to fuel your growth, making a profit, and staying afloat is impossible.

How to Accelerate an eCommerce Startup

In the startup ecosystem, one of my favorite participants is the business accelerator. Accelerators run by academic institutes, local governments, trade bodies, as well private organizations promise to accelerate a startup's business growth and success. Some are run as not for profits, while others are run with the intent of riding the startup-valuation gravy train.

On the whole, some business accelerators do a kick-ass job, while others merely spout platitudes and push paper.

How to Take the Stress Out of Billing Your Clients

With the myriad of payment processing options out there today, it’s easier than ever to find a fast, hassle-free solution to invoice your clients online. There are so many potential solutions, in fact, that sifting through them to find your best option can be a tricky game to play.


We’ve compiled the essential steps you need to take to invoice your clients along with factors you should take into account to choose the right option for you.

Launching an Online Retail Business: 5 Tips

The internet is an incredible force in our society for many reasons, but one of the major changes has been in the way consumers shop. While traditional brick-and-mortar stores still have a place in the market, there is no denying that online retail is the dominant force. Consumers anticipate being able to research, compare, and buy products without leaving their sofa, and in many ways, this has opened the playing field to enable smaller businesses to compete with market leaders. With the right digital marketing strategy, website design, pricing, and customer service, even the smallest ecommerce business can carve out a slice of the market.

That is not to say, however, that running a successful retail business is easy, as it requires a high level of digital marketing experience, creativity, and resilience, and there are plenty of potential pitfalls and obstacles to overcome. If you are considering launching an online retail business, there are five tips to keep in mind.

Keeping Your Business Afloat In These Trying Times

We’re now well beyond half a year into a pandemic that seems as though it will never end. Alarmingly, many experts, despite promises of a vaccine, don’t think we’ve even seen the worst of things. As a small business owner, it’s likely that you’ve already been significantly impacted. If you are looking for ways to keep your business going and reduce the strain as you ride out the rest of the pandemic, keep reading for advice from Idea Cafe.

What Areas Do Employers And Staff Need To Focus On After Covid-19?

This year has been a whirlwind of adapting to the unknown and changing the way we work for both business leaders and their employees. Despite uncertainty surrounding the future, many leaders are planning the future of their workplace. 


Many questions are being raised during this planning – including working arrangements, pitfalls in the old way of the office and even evaluating business productivity. 

10 Marketing Strategies to Fuel Your Business Growth

Business is like a war or a strategy game where you need to be skillful in your thoughts, have the right strategies, plan, and tactic to stay alive and rise above your competitors. 


After setting up a business and decking it up with all the necessary resources, the next requirement is to build a strong market presence to keep it growing. When we apply the right marketing strategies, we will gradually grow towards attaining the level of entrepreneurial leadership. Here are the best marketing strategies to boost your business growth.

Why Remote Work Beats the Office?

With the pandemic affecting all business industries, more and more companies are shifting towards remote work. Besides keeping employees in a safe environment, there are many other reasons why remote work beats the office every time!

Factors for Deciding the Right Law Firm for Your Business


Businesses need to represent it in the courts to legally fight with the law and other issues. When the time comes to think about the best attorney for your business, it will be best to follow some tips. These will help you to choose the right one who can fight the legal battle for you. Here are the factors that you should consider while deciding the appropriate law firm for your business.

How to Run Your E-commerce Store More Efficiently

The efficiency of your business is likely to depend on a range of different areas, from revenue per employee to your sales figures. Making your business more efficient is all about maximizing your outputs from your given inputs. Depending on your area of operation, your business outputs might be your revenue, products or services and your inputs are likely to be capital, labor and materials.