June, 2021

The 5 Most Valuable Tools for Small Businesses

When you run a small business, every cent counts. You cannot waste time and resources investing in tools that do not yield a high return. With so many different tools on the market, all promising to have revolutionary effects, it can be difficult for a small business owner to understand which tools offer the most value. This list is here to help; the tools that are outlined below have been found to offer universal value to businesses. Namely, the tools below are must-haves for any small business, no matter what industry you are operating in.

Email marketing mistakes: The list you should avoid

It has become one of the most powerful tools in a marketeer's arsenal. As much as PPC and SEO can sometimes grab all of the headlines for their impact on your new customer metrics, email marketing tends to be one of the most efficient methods for most businesses.

While it can be effective if deployed correctly, many businesses don't use it correctly. It means that countless emails are wasted and in turn, so are conversion opportunities.

Family Businesses You Can Start From Home

In today’s gig economy, pursuing a successful career can be very different from what your grandparents had in mind. No one expected the massive shift to remote working caused by the global coronavirus pandemic. However, most people quickly got used to working from their homes and the changes it caused to their routine. You might have some extra time on your hands, or perhaps you want a change of pace. Picking up some more work means additional income, which is always good. Luckily, there are numerous jobs you can do from your house that require little to no investment. Before we dive into family businesses you can start from home, here is how to make it work. (edited)

3 Tips For Operating A Successful Landscaping Business

If you’re running a landscaping business, there are a number of strategic dead-ends to be aware of, as well as potential improvements you can make to the structure of your business.

8 Ways Small Businesses Can Stay Competitive using SEO

Running a business is never easy.

“I started a couple of small businesses in the past but always struggled to generate traffic, leads and ultimately sell my products” - This can be the worst nightmare for any new business.

SEO isn’t dead, for sure, and it can generate quality traffic and leads for your services. But can SEO for small businesses ever capitalize on this vast potential when there are so many big fish in the market?

How to Build Continuity Within Your Business

In the case of an emergency event, you want your business to recover and continue operating successfully. But many businesses fail to thoroughly prepare and plan for a natural disaster or equally debilitating event. 


Being intentional about your business’s continuity could be the difference between permanently closing your doors and thriving through unprecedented events. So, how can you keep going when something unexpected happens in your business and ultimately grow from the experience?

How to Set Up Your Own Dance Studio

Starting your own business is a challenging and exciting undertaking, especially if it involves something you’re passionate about. For seasoned dancers or dance teachers that have a dream of being an entrepreneur, below are some tips on how to set up a dance studio.

Shadow a Studio Owner

Before you start planning the set-up of your studio, it can pay to shadow a studio owner that you admire and respect. This will give you a good idea of how to run things and allow you to gather tips along the way. You could even volunteer while you’re there and gain first-hand knowledge about things such as:

How to Make Your Hobby Farm More than Just a Hobby

The idea of making money from a hobby farm or homestead is extremely attractive. Working in the fresh air, enjoying nature, and keeping alive old-timey skills and crafts for a contemporary clientele—sounds idyllic, doesn’t it? What many homesteaders forget is that it is also a lot of work, some of it grimy, and some of it decidedly unromantic. Here are some things prospective homesteaders need to know, if they are going to pursue work they find satisfying while also making a sustainable living.

Why Knowing Your USP Is Vital For Any Company

One of the hardest things to do in business is creating a brand or generating enough interest to help your company to stand out from the crowd. In what is a heavily saturated field for cleaning, being able to take that step and show off what makes your company so special can be the difference between long-term success and failure.

How to Promote Your Business Effortlessly

Marketing doesn’t have to be time-consuming and complex. There are loads of straightforward ways to promote your brand and grow your business. This includes tried and tested methods and outside-the-box marketing tactics. If you’re searching for ideas, then here are some top ways to promote your business with minimal effort.