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September, 2021

How to Enhance Your Business's Brand Image

Submitted by Elena on Mon, 09/27/2021 - 17:56

Whether your business is still in its startup stage or it has already scaled the heady heights of its industry, branding should play an active role in your day-to-day marketing strategy. Once you have a strong and recognizable brand in place, you will slowly but surely begin to cultivate a sense of credibility in your field. This will help to distinguish your company from its competitors, which in turn will aid you in your attempt to attract more and more consumers going forward.

5 Tech Tools Small Businesses Can Utilize

Submitted by Elena on Tue, 09/28/2021 - 15:17

Technology is a critical component of company success. After all, it enables the management of data flow, the tracking of operations, the maintenance of personnel records, the enhancement of connection, and the improvement of customer assistance. Most importantly, it removes the need for human and physical resources in the majority of commercial activities. All of these advantages enable your company to improve its efficiency and production. From personal computers, servers, and software to small flash devices and internet tools, the world of technology offers an infinite number of options. Nonetheless, you should invest in the appropriate technological solutions to complement your everyday activities. Whichever path you choose, ensure that these critical technological tools are integrated into your company processes.

Five Ways Businesses Can Prepare For A Potential Winter Lockdown

Submitted by Rebecca Tee on Thu, 09/30/2021 - 06:58

While many countries, including the UK, have enjoyed a more relaxed summer than last - in terms of restrictions and lockdowns - several health professionals have warned the upcoming autumn and winter could bring additional challenges. This note of caution was further strengthened when Boris Johnson recently unveiled his government’s ‘Plan B’ to tackle Covid-19 should the country’s health system come under “unsustainable pressure”. In the autumn and winter plan for 2021, Brits were warned that measures including the compulsory wearing of face masks and home working could all return over the next few months. Future lockdowns were not ruled out either. 

 

To help businesses prepare for the potential return of restrictions, James Bosley, marketing manager at Esendex, has shared five strategies companies should consider.