September, 2022

Opportunity or Necessity? What Drives a Strategic Business Decision?

What is Strategic Decision Making?

Strategic decision making aligns your company’s short-term goals with its long-term vision to give your organization a clear sense of direction. An immense amount of planning goes into developing a strategic decision making process. Every company will have a slightly different approach to decision making based on its industry and target demographics. For example, a shoe company targeting younger athletes will have a much different approach to decision making compared to a luxury car brand.

What data should be analyzed by call centers?

Contact centers are constantly collecting data to help them improve their performance. Customer satisfaction data measures how happy customers are with the service they received. Call centers can use this information to determine which areas need improvement and which services are most popular. Volume data measures how many calls a center is receiving and how long people are spending on the phone. This information can help call centers identify busy periods so they can adjust staffing levels accordingly.

How to Prevent Your Start-up from Failing within the First Year?

In accordance with a recent report provided by the US Bureau of Labor Statistics, around 20% of all small businesses fail in the first year. The main reasons behind this high failure rate include but are not limited to the dried-up cash flow, targeting the wrong market, and a lack of market research. If you are about to start your own business and you are scared of losing your newly established venture – that’s ok. While 80% of all start-ups are guaranteed to fail, there are certain steps you could take to minimise the possibility of your start-up being jolted in the nascent stage. Whether you are planning to establish a business or your start-up has not yet reached the first year of its lifecycle, there is always something to learn about how to achieve success and give your venture its best chance.

How To Promote Your Business Brand When Starting Out

Starting a business is tough. If people don’t know about you, then how can anyone purchase your product or hire your service? They simply can’t.


Brand awareness is an essential part of your business operation and is probably one of the most important factors in growing your business.

How to Start Making Money as a Freelancer

A lot of people ask the same question over and over again. How to make money as a freelancer? No general rule applies to making money as a freelancer, nor is there a formula that you can follow and succeed. One thing is certain, though – everyone who has knowledge in doing something and has the skills to use the Internet and freelancing platforms can make money. How much you make depends on how well you adapt to the whole process of freelancing and how well you do what you do. 

Practical Tips For Starting a New Deli Business

When you think about starting your own deli business, you have to consider many considerations. Getting your new idea up and running can be challenging. It can also be both exhausting and draining on many levels. Making sure that you have a niche you can pursue and making sure you can stand out in an already competitive market is important. To ensure you hit the ground running, here are a few tips that help you gain clarity and that all-important focus.

How Outsourcing Works For Startups and Small Businesses

Whether you manage your business totally on your own or with partners and workers, there are various obstacles to overcome to keep everything going smoothly. Outsourcing is a method that might help your organization in its early stages and years.


Outsourcing is the process of outsourcing work to another company or freelancer, which provides numerous business benefits. Many entrepreneurs are familiar with the notion, which they employ to save costs and improve their firm.

6 Ways to Raise Prices Without Losing Customers

Deciding to raise prices is never an easy choice. Every company manager fears their price increase will drive their customers away from them and their competition. And while that is a possibility, it is essential to know that it doesn't have to be so. There are ways to raise prices without losing customers, especially if you fully understand why you are raising them for.

Why Hiring the Right Personnel Is a Major Success Factor for Every Small Business

The success factors for every business will be slightly different, but there are certain generic success factors that every small business will need to acknowledge and then work towards, for overall business success.

One of these is related to hiring the appropriate personnel and ensuring that your small business creates a powerful employee team to drive the business forward. All businesses are only as good as their weakest employee and, as such, the employee team is a critical aspect to get right, from the get-go. This article discusses the benefits of hiring the right personnel for your business and how this can be achieved.