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February, 2023

7 Effective Account-Based Marketing Tips for SMBs That Drives Growth

Submitted by Andi Croft on Mon, 02/20/2023 - 11:56

Account-based marketing (ABM) is a strategic approach to your marketing efforts that focuses on targeting and engaging specific accounts rather than anyone and everyone. It is a targeted customer acquisition approach and involves personalizing campaigns for each account.

 

ABM helps businesses gain a better understanding of their target audience. With this understanding, you can create more tailored campaigns that are more likely to be successful. With ABM, businesses can also gain insights into their customer’s buying journey, which can help them optimize their sales process and increase the return on investment or ROI.

10 Personal Branding Tips for Small Business Owners and Freelancers

Submitted by Mich Rebecca on Wed, 02/22/2023 - 19:35

Most aspiring entrepreneurs always wish to have a personal brand. Sadly, only 20% succeed in executing this perfectly. Talking about personal branding, it's all about creating a memorable and strong image that represents you and your business.

If, as a freelancer, you think you can’t do it, you are wrong. If you know the right strategy, have the vision, take an initiative, have a high emotional intelligence level, and own confidence in making decisions, you can also become a PERSONAL BRAND in no time.