Are Consumers Searching Your Website?

How do you go about securing new business on a regular basis?

Some business owners are masters at garnering new business regularly, others, not so successful.

While there are myriad of ways to go about doing this, it is important that you try each and every possible manner there is to add new clients.

If you have been a little slow when it comes to your brand’s website that approach needs to change today, not tomorrow.

Remember, your website has the ability to take your brand to new heights, but only if you invest the time and energy (monetary efforts too) into it.

With that being the case, how many consumers do you think search your website on a regular basis?

Drive Off with Better Sales Numbers

So that your brand can separate itself from the competition, your website needs to be a key player among the various tools at your disposal.

For example, if your business is geared around the auto or truck industry, you’re obviously going to want to have as much vehicle-related information on the site as possible.

Whether consumers will come to your website in search of new or used vehicle data, a license plate search, information on how to repair vehicles, the list could go on and on. The key is making sure your website is second to none.

How you go about making your website better than all the rest really isn’t rocket science, but it does mean you must give it more than just a passing glimpse or two.

If you do not have time and/or expertise to oversee your website, turn that responsibility over to those individuals who do have both. In the event that requires you hiring in-house talent or outsourcing such needs, by all means do it.

When you hire in-house talent to manage your website, you have a little more control over them, simply due to the fact they are working out of your office. On the flip side, if you are so busy running the business that you do not have that much time to monitor such employees, outsourcing the task may be just as easy. Another advantage to outsourcing is that many such employees are independent contractors, so you are not tied to paying healthcare benefits etc.

No matter where the website work is being done, these are a few of the objectives you want to meet:

• Traffic numbers – For starters, how much traffic are you receiving on a monthly basis? While some business owners could probably tell you by heart what those numbers were for the last several months, others likely have no clue whatsoever. The goal is always to see those numbers increasing, not going in the other direction. If those numbers become stagnant for any period of time (or especially if they head south), you need to analyze them and understand what is happening. The last thing you want (or need for that matter) is website traffic that is simply not clicking;
• Suitable content – While the design of your website certainly can’t be overlooked, you must have suitable content, preferably on your blog. By having this, you give viewers more reason to not only stay on your site after they arrive for the first time, but also come back time and time again. Once again, whether you do the content in-house or outsource most or all of it, the writing can’t be shoddy. With relevant and informative content on the site, you increase the odds of viewers sharing it with those they know. As they do that, more eyes are focused on your website, allowing you to increase the odds of making more sales;
• Social promotion – Finally, you need to push your website on the various social networking sites available to you. Doing this again gives you multiple outlets to promote your brand. From Facebook to Twitter and many others along the way, there are plenty of social media sites available for the taking. Just be sure you stay active on these sites, not giving them occasional lip service.

No matter what brand it is that you are trying to promote, it all essentially begins with your website.

In what realistically is your online business card, your website must be part of consumers’ searching habits.