Back to Business: Marketable Skills that can Put You Ahead of the Competition

These days, many business owners are interested in surpassing their competitors and emerging as industry leaders within their chosen field. Unfortunately, many corporate leaders often lack the information necessary to realize this goal. One great way to ensure you can consistently outperform your competitors is by developing better marketable skills. Here are just four of many skills that can keep your company fresh and moving forward.  

Ongoing Education
One of the best ways to take your business to a new level of excellence is by expanding your knowledge. Participating in ongoing education courses will ensure you are constantly expanding your skill set and learning more about the latest and most effective methods and trends in your industry. Investing in ongoing education is a marketable skill which demonstrates your ability to consistently update your business to ensure your company runs smoothly. Think about attaining a master’s degree in business administration for more general business improvements or maybe just taking a few classes or seminars that focus specifically in your field.

Being able to communicate ideas clearly and concisely is one of the most valuable skills any business leader can possess. The professional world is predicated on people continually discussing concepts in order to sell products and services. There are several ways you can begin the process of optimizing your communication skills. You can update your technology to better connect your business through email, chats, message boards and forums, as well as personally develop your own speaking and writing skills.

Networking is another marketable skill you can employ to get ahead of the competition. This strategy enables you to interface with individuals who could eventually become your business partners or customers. There are numerous ways you can enhance your ability to network, including developing a 30-second pitch that quickly tells the listener what your brand is all about and why it can provide valuable to them. Go to other local conferences, seminars and events that connect you with more people in the industry and give out business cards. Don’t forget to network online and keep up correspondence with fellow clients, former coworkers, and business leaders.

One final skill you should constantly be developing is the ability to be adaptable. In a world where change is constant, professionals who want to retain a competitive edge need to learn how to change quickly and effectively and adapt to new rules and ideas. Doing so will ensure your company maintains the cutting edge methods that keep you connected to contemporary audiences. 

If you're serious about making your business as successful as possible, you need to develop marketable skills that will put you ahead of the competition. You can use the short outline provided above to learn more about which skills will facilitate your advancement and why.

About the author

: Brooke Chaplan is a freelance writer who’s committed to helping businesses and sales professionals build stronger connections with their customers. In her spare time, she enjoys learning more about—her CX platform of choice—reading books/articles on industry news, engaging on twitter (@BrookeChaplan), and exploring her local neighborhood hiking trails.


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