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The Best Ways to Promote Your Business at Outdoor Events
by James Crier Tue, 01/24/2017 - 10:19
One of the best ways to generate new business and build brand awareness is to attend industry events. There, you’re guaranteed to find a large group of potential clients, customers, and suppliers. However, you’re also going to be up against a lot of your competitors too so it’s important to really stand out if you want it to be a success.
If you’re looking for ideas on how to promote your business at outdoor events, here you’ll discover some of the best tips.
Get active on social media
Around a month before the event, really ramp up your presence on social media. Merging online and offline marketing is often the most successful way to build up your brand. Ensure people know you’re going to be there and offer an incentive for them to come along and support you. For example, offering your Facebook and Twitter followers a special discount or free gift for buying or signing up for something at the event will be especially effective.
Get people talking about the event on your social media accounts and that will help advertise your business to your follower’s friends and family.
Ensure you stand out
On the day of the event, there are many ways you can ensure you stand out from your competitors. Colourful banners and table cloths will really draw people’s attention. However, why not go all out and invest in a temporary booth or tent from a respected company such as Neptunus Limited? This will ensure your stand is unique to your competitors and can help generate a lot of interest from passers-by.
Send personalised invitations
Most people love to get invited to things. It makes them feel important and valued. So, sending out personalised invitations to your fan base and existing customers and clients can be extremely effective at promoting your business.
A good tip here is to separate your invites into segments. Don’t invite hundreds of people as this will devalue the event. Instead send VIP invites to your most loyal contacts and offer an additional reward for attendance such as a free glass of champagne on arrival.
Overall, you should start promoting the event as early as you can. It does take time and effort to successfully promote your business at an event, but if you do put the effort in and follow the advice above, you will be substantially rewarded.