The Best Website Themes of 2018

One of the most important tools to pay close attention to, for any business in the modern age, is the trusty website. Your company website is the portal that takes you directly to your potential customers and can make the difference between business success or failure. In the digital age, everyone has a website, so the challenge is to make sure that yours is looking and working as well as possible. You do achieve this in a number of ways, but by far the most common is to make use of the available themes that can be adopted by your business, and which remove a lot of the hard work of website design. However, different themes have different pros and cons, so finding the best theme for your site is imperative.

Interactive Features

The pace at which consumers process information is forever increasing at a rapid rate. Therefore, having a website theme that encompasses consumers need for information fast can help put your company in the best possible light. By spending time developing features on your website that offer interesting, intriguing visuals as well as informative, original content, you will be making sure you are using your website to your advantage as a business. Statistics say that a consumer will make a decision to stay on a website within 15 seconds of visiting, and between 70 and 96 percent will never return once they leave after an initial browsing session. So be sure to work on your homepage so that there is enough relevant information to capture the interest of visitors, informing them of services you offer in the most succinct way. Consider the addition of videos and chatbots to make your customer experience interactive and personal. You can even customize website themes yourself, although it may be worth making use of developers like blackbeltcommerce.com for more effective changes. Having the most aesthetically pleasing website has never been more important, and using professional developers will guarantee that.

Colors

Colors are essential to get right with your website. It is surprising how much visuals can affect the success of a company’s website. Depending on the colors you focus on, you will be portraying your company and services you provide in a particular way; it is worth spending time developing a website theme that accurately represents you as a company and the standards you represent. In most cases a website is the first engagement potential custom will have with you, so why settle for second best?

Ease of Accessibility

You would be hard pressed to have escaped the minimalist trend on websites this year. It has certainly become the go-to style for many businesses, and it’s obvious why that is. A minimalist approach means that there are fewer issues to tackle when perfecting your mobile device optimization, making it easier for the first-time website builder to ensure that their site is viewable on all devices. Ease of accessibility will bring further traffic to your website, which can result in further custom compared to a website that is hard to navigate.