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Better Ways to Keep Your Company Blog Up-to-Date
by Eileen OShanassy Tue, 03/07/2017 - 09:56
Blogging is an essential part of every online marketing campaign. It helps keep your site fresh with new content and engages potential customers who might be interested in your services. Regardless of importance, many business owners find it difficult to keep their blogs up-to-date with current information from their particular market sector, or simply forget to publish new posts on a regular basis. The following tips will help you keep your company blog up-to-date and your customers happy.
Set your Posts to Auto Publish
Most content management systems like WordPress, include a feature that allows you to set an automatic publishing schedule for your blog entries. This way you to focus one or two days a week on strictly writing blog entries and then scheduling them to publish and the right intervals. Using this feature is also a good way to avoid any blog down time should you be too busy in the future or on vacation.
Subscribe to Relevant Business Newsletters
Search online for companies that write frequent newsletters that pertain to your specific business sector. For example, if you specialize in clothing imports, a relevant business newsletter might be written by the Export-Import Bank of the United States or an association that deals with apparel sales and international trade. Search engines like Google also offer features that allow you to set up daily monitoring alerts for specific search terms. Following these alerts can give you a great deal of relevant and up-to-date information.
Follow your Competitors on Twitter
Twitter is an extremely powerful tool for a number of reasons. Savvy business owners often use it to keep tabs on their competitors. Beyond that, it can also be used as a viable source of information. Perform a search for keywords that pertain to your business then set up a feed and monitor it daily for any posts that might contain relevant information that you can use for your blog.
Invite Guest Bloggers
Using a guest blogger is also another great way to keep your blog current and fresh. Guest bloggers are usually well-known individuals within their professions that have large followings. Connecting with these bloggers is not only a great way to update your own content, but you can open your business up to a whole new customer base.
Use a Marketing Agency
If you find you don't have the time or expertise needed to really make your blog shine, a content marketing agency can do the job for you. They'll be able to source new and relevant information in a timely manner, can use outreach marketing solutions to keep content fresh, and have the skills necessary to write blog posts that convert more prospects into paying customers.
Blogging may seem like an easy aspect of your business to manage. Many business owners however, find that this tactic requires a significant amount of time and research on an almost daily basis. The key to staying up-to-date on blogging is to source information from relevant websites, allot one day out of the week to write the posts and then schedule them to publish at even intervals.
About the author
Eileen O'Shanassy is a freelance writer and blogger based out of Flagstaff, AZ. She writes on a variety of topics and loves to research and write. She enjoys baking, biking, and kayaking. Check out her Twitter @eileenoshanassy.