Boost Your Business's Curb Appeal with These Simple Steps

When most people hear the term "curb appeal," they invariably think about buying or selling a private residence. However, few apply the same principles to commercial properties and businesses. The reality is that business curb appeal can go a long way in boosting revenue and increasing overall business value. Here are a few tips to jazz up any commercial property.

Clean Windows Regularly

While the difference that sparkling windows can make is hard to quantify, you'll notice it right away. Business owners tend to underestimate the impact of clean windows on curb appeal, often to their detriment. Clean windows help to polish a building's exterior appearance and make interior office spaces far more inviting by maximizing natural light.

Keep Parking Surfaces Shipshape

Another curb appeal category that business owners gloss over is the parking lot. Customer parking surfaces that are faded and cracked give off a vibe of neglect and decay. Fortunately, it's not costly or difficult to breathe new life into old asphalt. Anyone can re-tar a parking lot without any special tools or know-how. Crisp, fresh parking lines are also a great way to kick up a dingy parking lot.

Spruce Up the Greenery

The importance of trees, shrubs and grass in the curb appeal equation can't be overstated. People are hardwired to respond positively to lush vegetation, which is why it's a good idea to plant some shade trees and fertilize the lawn. Hiring a topnotch arbor care specialist such as Arborcare Tree Service Ltd in Calgary to sort out the details will be money well spent.

Invest in Superior Signage

Your business's exterior signage is kind of like the flag on a battleship. It identifies your property to your customers and your competition. As such, it should be unique, unambiguous and striking. Besides the obvious function of making your location easy to find, a great sign is a subconscious indicator of your business's dedication to excellence.

Add a Novel Feature

In any business, distinguishing yourself from your rivals is a key concern. One highly effective curb appeal tactic that many businesses neglect to capitalize on is adding a unique, unorthodox landscape element to the premises. A custom metal sculpture that represents your mission statement or area of expertise is a surefire way to turn some heads.

Making First Impressions That Last

Obviously, there's more to curb appeal than the areas covered above. Any structure that serves as the first impression made upon prospective customers should be in tip-top shape and feature immaculate siding as well as tasteful interior decor. In any event, you can't go wrong by focusing on the business curb appeal tips mentioned here.