Building A Website For Your Business

The astronomical rise in technology and innovations has had a tsunami-like effect on society. Never before has technology been so deeply integrated into people's everyday lives. Today businesses have to compete in the digital playground that has ultimately changed the rules of the game. Without a website, your business will struggle to compete, leaving customers to search for their services in the dark.

With so many people now having access to infinite amounts of information at their fingertips, the right keyword that they punch into their smartphone could bring your business to the forefront of their attention. It’s important. But if you have no idea how to create a website, don’t worry, here are some tips on how to get started.


Choose a domain name 

A domain name is simple enough to understand. It is the address of your website. You need to put a lot of thought and care into this as you would for your company name. You need to decide on a name that not only fits your business but one that’s easy to find and promote. Here are some important considerations to take into account:


●     Make it easy to type

●     Keep it short

●     Use keywords

●     Avoid numbers and hyphens

●     Make it memorable


Choose a Content Management System (CMS)

A CMS is what you use to build your website. In order to run a website without any programming skills, you need to use a CMS. Choosing the right CMS can be the difference of making the whole process a walk in the park versus climbing a mountain. With a whole range of different platforms to choose from, it may be slightly overwhelming. Not to worry, though, you can find out more about how to pick the right one by clicking here.


Selecting the right web host

This is essentially your website’s landlord and the first rule here is to avoid any free web hosting.

Opting to go for the free option will expose your website to a long list of potential catastrophes that will only hinder your business. These include:


●     Minimal opportunity to make money.

●     Damaging your SEO.

●     Limitations on design and details.

●     Poor cybersecurity; risk of viruses and online hacking.


Now it’s important to underline that you don’t have to break the bank to get a good web host, but even the more expensive options will definitely take you a long way. Onyx Managed Wordpress Hosting, for example, is easy to set up, maximizes page load speed and provides your website with the necessary security to protect it.


Fill your pages with the right content

A good website offers more than just a static home page. The objective here is to create multiple pages each dedicated to different aspects of your firm, such as a fully comprehensive insight into your products and services or a dedicated blog section where you can build rapport with your target audience.


The overall strategy is to ensure that each page supports the primary goal of the website. Makes sure that it has a clear purpose and includes a call to action. You might even be surprised at how these small additions can make a huge difference.


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