Business Influences: How to Change the Lives of Your Customers

How many business owners think about changing their customers’ lives when they set up their business? It’s likely that some do, but many don’t. Granted, each business owner needs to know how many customers will come into his/ her door, but what happens after that? How do these same business owners get their customers to remain customers? The answer lies in the execution. If these businesspeople can solve their customers’ problems, then chances are these same business owners will change their customers’ lives. In the process, these business owners earn a customer for life. If you’re trying to gain influence over your customers, do something to change their lives. Here are four ideas to get you started.

1. Solve a Health Problem

Most people don’t think of doctors or other health professionals as business owners, but they are. Their patients are their customers. The same thing can be said for personal trainers, hospice workers, nutritionists, and other healthcare professionals. If you work in this industry, you can change your customers’ lives by helping them solve their health problems.

For example, Vasayo—as they say on their Crunchbase profile—solves their customers’ health issues by creating supplements. These supplements aren’t any ordinary supplements. Rather, they have a special technology that allows them to be better absorbed by the body. Any customers of this company who may have health problems related to nutrient malabsorption will be helped by such a product. This is just one example of how developing a health-related product or service can change a customer’s life.

2. Send Business Their Way

Money problems count among the most challenging issues that your customers may face. If you are able to send business their way, you’ll be solving a problem that could potentially change their lives. You can get started with this task by really getting to know the customers you serve. Find out what kind of work they do. There is a good chance that you’ll meet someone who can help this customer, (for example, another business owner that you cross paths with). Why not refer your customer to them?

3. Send Them Elsewhere

Sometimes, no matter how good your product or service is, it just won’t be what your customer needs to solve his/her problem. That’s when you have to have the confidence to send them elsewhere, even if it means sending them to a competitor.

As an article on Bright Hub points out, this actually develops customer loyalty. Your customers know that when you do this, you’re honestly trying to help them. This, in turn, makes them come to you for things that you actually can give them down the road. Basically, by sending your customers to your competitors, you are positioning yourself to be the market leader, the go-to business in your industry. This also builds trust with your customers.

4. Genuinely Connect

Customers are savvy these days. They can read reviews on Yelp. They chat with people about their experiences on social media. They will eventually know if a business owner doesn’t really care about their well-being. Make it your company policy to always give your customers the kind of service that will change their lives. Do it genuinely because you care about them. Getting to know them, sending them cards at holiday times, or calling to check on a personal challenge that they mentioned to you are just a few ways to do it.

The most successful business owners make their customers’ problems their problems. They don’t just look at customers as numbers. Rather, these savvy business owners set out to solve their customers’ problems. In doing that, they often wind up changing their customers’ lives.

About the author

Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.


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