Business Throwback: 5 Old-School Marketing Tactics That Are Here to Stay

Marketing is one of the most essential business activities you can engage in, but it is also one of the most tricky. Reaching people in this day and age can sometimes seem impossible due to the fact that people are exposed to marketing messages hundreds of times a day. However, in this technological age, there are some old-school marketing tactics that still work beautifully.

Give It Away

People never tire of receiving free items, and you never know when those promotional products with your company name and contact details imprinted on them will turn into a functional business card. Custom drawstring backpacks are a very popular promotional item that are extremely useful, which is the key to choosing an effective promotional product. Business cards get stowed away in purses and briefcases, lost, damaged and thrown away. However, promotional pens, key chains, rulers and mugs are useful, and they act as a useful business card.

Cold Calling

There's no doubt about it; there's nothing as effective as getting on the phone and calling people. Cold calling is a numbers game to be sure, but it is still one of the best ways to gain new business. Emails get deleted and flyers get thrown away, but it's a lot harder to hang up on someone or be rude to a person on the phone than it is to toss away their business card.

Business Cards

Yes, business cards are easily lost and damaged, but somehow you just don't seem professional without them. Business cards have long been a benchmark of professionalism and marketing, and they will continue to be in the future. While you don't want to spend a fortune on your business cards, you want to make sure you're handing out quality cards. Your cards say a lot about you and your company, even if they're only looked at once, so make them count.

Email Marketing

While email marketing may seem mundane, in the world of social media and high-tech marketing, a simple email is still an old-school tactic. However, email marketing companies are growing by the day. Why? Because well-planned email marketing campaigns simply work.

Networking

Face-to-face interaction has all but died in this technological age, but this actually makes it more effective as a marketing tactic. Offer to meet a prospect in person and greet them with a handshake and a smile, and you'll immediately set yourself apart from the competition.

Just because today's market is largely technological doesn't mean you can't use old-school marketing tactics to your advantage. In fact, you may just make a great impression by using a marketing tactic that not everyone else is using. Make sure all of your marketing materials are polished and professional, and put your best foot forward.