Business Tips for Selling Anything to Anyone

People like to say that efficient selling is an art form. We beg to differ. The word art implies talent – an aptitude or skill that's entirely arbitrary and comes with birth. Selling falls more into the domain of craft. With enough knowledge and exercise, anyone can become a master. So, if you want to achieve that high status and become able to sell virtually anything to anyone you will need to have tons of practice. There's simply no other way around it.

But, let us make your life if just a bit easier and take care of the theoretical part.

You first need to sell yourself

In order to be able to sell a product or service, you need to sell yourself to the customer. The first thing you should do is to make yourself as appealing of an interlocutor as it gets – polite, well-groomed, confident, and radiant persons tend to leave a strong first impression. Then, you need to set yourself as an expert in the branch. The customers can easily identify the knowledge gaps and derailed topics. Finally, you need to be focused and attentive. Only then you move to the sale.

Know what to sell to whom

Ok, we cheated you a bit on this one because some sales simply won’t take off no matter how skilled or charismatic you are. Wasting your time and energy on such instances will drain your time and energy that can be much better spent. But, you can try to sell something to anyone. Identifying what product or service can be solid to which particular customer, requires taking back seat, allowing the client to lead the conversation and identifying which sales approach is the best. Even if you fail to close a big deal, selling a simple pencil is far better than selling nothing.

Reward the customers

By now, you can find a lot of companies like Fast Promotional Products from NZ whose sole purpose is – you’ve guessed it, creating affordable promotional items. The demand has never been higher, and with good reason too. First, of all giving away branded promotional item is the shortcut to customers- affection. Everyone loves to be rewarded and treated well. Second, such items (especially wearables like hats) provide your organization with much needed real-life exposure they would hardly achieve through other marketing channels, and make future sales much easier.

Ask the right questions

While you should always give the initiative over to your customers and sell with ears rather than the mouth, you should make sure to ask the right questions that will steer the conversation in the right direction. Those questions should allow you to learn how your potential customers feel about themselves and about the world, in general. Remember, good salesmen are offering help, and not selling a product. To learn in which areas of their life your customers actually need help, you will need to spend some time learning about their worldview.

Create a sense of urgency

Ok, you have by now charmed the customers with your friendly approach, tried to learn about them as much as you can, and even bought yourself some goodwill with a promotional item or two. How do you close the deal? In the simplest of terms – you have to create a sense of urgency. Simply present the customers with the downsides of postponing the sale like wasted time, need to revisit the shop, limited supply, and so on. But, if you want to close the sale like a pro, you will need to delve into the feedback you have gathered during the conversation and present the client with a more personal, emotional incentive.

These five tips should showcase how a blueprint of good sale looks like. From there on, it's really a matter of intuition and experience. But, as we already mentioned in the introduction, these things come with practice. As long as you are hardworking and keep in mind that sale has virtually nothing to do with luck, you will go a long way in this branch.

About the author

Diana Smith is a full time mom of two beautiful girls and a business coach. She is interested in topics related to marketing and advertising.

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