Choosing the Right Packaging Solution for Your Business

As a business owner, you may be tempted to think that your product’s packaging is an unimportant detail that isn’t worth your time to consider. Think again! Competition is fierce and doing whatever you can to get your product standing out far beyond your competitors is well worth your consideration.

Besides brand awareness and marketing, choosing the right packaging and shipping solution for your product also allows it to arrive at its destination intact, damage-free, and on time. This provides the potential to save you a great deal of expense in the end.

Let’s take a look at various packaging solutions and determine how to choose the right one for your business.

When Boxes are Best

For the biggest marketing bang for your buck, packaging your product in a box that your customers want to keep is a solid choice.

Three items that create a pleasing, keep-worthy box.

1. Material (corrugated cardboard in different weights, flat or glossy finish)
2. Shape (rectangle, octagon, built-in handles, etc.)
3. Graphic Design (detailed pictures, bold colors, memorable branding)

Put those three elements together and you’ve got yourself a box that not only protects your goods, but pleases even the most discerning eyes.

Get ‘er Done with Digitally Printed Displays

Pack, ship, and showcase all with the same product when you choose to use a digitally printed cardboard display.

Providing a point-of-purchase display for big box stores, gas stations, grocery stores, and small businesses will help your product gain the attention of shoppers right where they will see it most.

Sizes available include:

●     Floor

●     Counter

●     Power Wing

●     Pallet

Assembling the display, loading your product, and delivering to a distribution center can be done for you if you want to save extra time.

A Crate’s Capabilities

The usefulness of a crate is undeniable. Effectively capturing your product and ensuring its safety during shipping, a crate’s custom fit reduces costs as it is built strong enough to be used over and over again.

Shock-absorbing material such as foam, carpet, or rubber is often used inside the crate and environmentally friendly waterproof coatings can be sprayed on the outside.

Crates can feature:

●     A variety of lumber choices

●     Heavy-duty hardware options

●     Doors

●     Ramps

●     Casters

●     Removable lids

A crate is a highly capable solution to transporting artwork, trade show exhibits, computers and electronics, and furniture.

Fixated on Force-Deflecting Foam

For delicate, shock-sensitive products that require extra care, foam is your best bet. This open-cell material has a soft feel and can come with anti-static, fire-retardant, and temperature-sensitive properties.

Firmness is independently calculated as Indentation Force Deflection (IFD) and the density is rated by pound per cubic foot. This means you can rest comfortable knowing your goods are also resting comfortably in a package that is fabricated to its contours and mathematically engineered to protect.

Foam options include:

●     Polyurethane

●     Polystyrene

●     Polyethylene

●     Crosslink

●     Expanded Polyethylene

●     Expanded Polypropylene

The Case for a Case

When you need something more rugged and transportable for even the most extreme conditions, that’s the case for a case.

Perfect for military, medical, aerospace, and electronic products, every case is custom-designed to suit your needs with:

●     Water and Airtight Protection

●     Rack Mounts

●     Trays

●     Structurally Braced Cavities

●     Custom-Molded Sizes

Choosing Your Packaging/Shipping Product Designer and Manufacturer

 All that’s left is choosing the right company for the job. When shopping around for a packaging and shipping product designer and manufacturer, look for quality and speed. Your business doesn’t have time to deal with duds or delays!

You need a partner who can solve problems and present impactful solutions. You need a seamless process that opens opportunities for expansion. You need cutting-edge technology that keeps your products safe while giving it the much-desired wow factor.

Now that you know what you need, you can find the right packaging solution that will protect your product, promote it, and save money all at the same time.