Common Web Design Bloopers That Can Decrease Instagram Traffic Conversions

It can be frustrating to discover that even after countless tweaks to your Instagram marketing campaign; you are still not achieving the kind of conversions that you had expected. The fault may not really be in your Instagram campaign because even if you have mastered the mix of content, posting schedule, and the right hashtags, the problem may be with the design of the website if you have been able to successfully generate traffic to your website but are not achieving the desired ROIs. Your website may not have been properly designed, built well, or even optimized for converting traffic. A quick look at the most common web design mistakes that result in your Instagram marketing becoming ineffective:

Slow Loading Website

In this day and age when users want instant gratification, even a second’s day can result in the user abandoning the website and looking to find solutions from elsewhere. This means that all the trouble you had taken to generate traffic from your Instagram account goes to waste. This sensitivity is even more pronounced for Instagram users as they tend to perform web searches from their mobile phones when they are either multitasking or on the go. According to Forbes.com, when a website loads slowly not only does it irritate the user but also can cost a sale. If you find your website taking long to load, you will need to optimize some design elements. One of the easiest things to do is to reduce the size of the images, particularly on your home page. Conduct an audit of the themes, plugins, and modules, you are using and remove the redundant ones and update the ones you need to have. Make sure everything performs as they should after the updates.

 

Website Not Mobile-Friendly 

It is no secret that the volume of internet searches on the mobile phone has already outstripped that on desktops. This means that if your website is not optimized for display on the smaller screen of mobiles, you are potentially losing out on a lot of conversions that may have been possible from your Instagram traffic. Imagine a situation where your Instagram followers act on a CTA in one of your posts only to find that your website does not display properly on the mobile phone because it has not been optimized for mobiles. You can be very sure that the user will abandon the site putting paid to all your investment in getting likes from digital marketing services like Iigers.com and your boosting Instagram engagement. With more than half of your visitors expecting a classy experience on your website on their mobile phones, making your website mobile-friendly is not something you can ignore.

 

Poor Website Design 

If you find that you have a lot of visitors coming from your Instagram account but are dropping out after visiting a few pages without transacting, you can be sure that either your content is not up to the mark or that your website suffers from fatal design flaws that make navigation and finding content very difficult for users. To make your website truly outstanding, apart from the quality of the content and the superficial aesthetics, it needs to have very efficient and intuitive navigation and content layout that helps users to easily locate information and complete tasks like buying something, signing up for a newsletter, requesting a return, etc. Typically, these are design issues that ideally should have been mapped out before the website development, however in case, you find your site underperforming, you need to carry out a site audit and identify the design areas that need improvement. Remember that your menu layouts have to be very simple, meaningful, and obvious even to users on their small mobile screens. The incorrect layout of the design elements and badly formulated menus tend to confuse users and increases the chance of users becoming frustrated and abandoning the site. It is important to keep in mind that contemporary users have lots of choices and if they cannot get what they want from you, they will most certainly have other options to investigate.

 

Conclusion 

Digital marketing is tough and extremely competitive and with the majority of the consumers being young and extremely discerning, not to speak, demanding, you need to be on your toes all the time. In addition to the tips provided above, steps like paying attention to designing effective CTAs to enable the prospective customer make better progress along the sales funnel, paying proper attention to posting good quality, original and relevant content on the website, properly presenting the content with high aesthetic appeal, and ensuring that the site is secure with a valid HTTPS certificate also count. You can be more confident that Instagram marketing campaigns will be much more effective in driving conversions when your website is also optimized for performance and provides a good user experience.

About the author

Derek Iwasiuk runs national digital search engine optimization firm headquartered in Minneapolis. He also spends a lot of his free time educating the minds of thousands of young SEOs and top agencies such as Engage a Crowd the best Los Angeles SEOservice provider. You can also follow him on Twitter @Diwasiuk

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