Competitive Companies: Top Ways Your Business Can Improve Your Strategic Game Plan

Regardless of whether you're in the planning stages or have been in operation for some time, how you choose to strategize your growth and longevity can play a vital role in your success. You can build your business model and capture a higher market segment from competitors with any or all of the following strategies.

Ensure High Quality

The surest way to set your company apart is by providing the best quality. Tighten up your quality control processes and standards, buy better materials, do research, whatever it takes. It may take some investment, but if you can produce better products or services at the same price, you'll be taking business away from rivals. Keep trying to improve quality, and your brand soon becomes recognized as the superior alternative. When your company is known as the 'luxury' version, you can and should start charging higher prices.

Provide More Value

Prices within a market can be highly competitive, but the truth is that consumers aren't necessarily looking for low prices. They're looking for higher value. Given two similar products at comparable prices, buyers will gravitate toward the one offering greater value. This could be in the form of free shipping, special discounts, freebies, and other ideas. If the customer perceives that they're getting more from your product, they see greater value. Odds are they won't calculate the dollars and cents. They just need to feel they're getting something extra with you.

Put the Customer First

Bad customer service is something that can send purchasers straight to the competition, no matter how good the product or how high the value. Nobody wants to encounter rudeness, indifference, or dishonesty when they ask a question or encounter a problem. Part of higher value is standing behind your product. This includes online communication. Internet users numbered 3.2 billion by 2015 and growing. Every customer experience should be a good one.

Develop Your Team

As your business grows you'll find it impossible, and even foolhardy, to do everything yourself. Leadership includes finding good talent and guiding it to capitalize on their abilities. Accomplished business professionals, especially those who have thrived under an mba curriculum during their education, may be bringing their own network as well as their skills. Always allow your team the recognition and rewards they deserve, and you're much more likely to get dedication and loyalty in return.

Working on these four fundamental strategies will build a better company, both internally and externally. It's your ability to deliver what people want that will keep them coming back.

About the author

Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.


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