Creating an e-commerce localization strategy

It is an era of globalization and digitalization. With technological advancement and Internet, distances among boundaries have shrinked. This has given rise to E-commerce business. Anyone from any part of the world can purchase goods and services despite of goods and services origin. Your E-commerce business might be running well but to cater global consumers, it is necessary to translate your e-commerce website in their native language according to the culture of the society. It is called E-commerce localization.

Importance of E-commerce Localization

One of the research showed that consumers will buy more products online if website is in their native language. Getting your website translated for example webpage content, product specifications, product description, graphics and images into the language of target audience should be done accurately keeping in view cultural sensitivity. If it is not done that way it will restrain users from buying your product and users will buy unsuitable brand which are not reliable. When you decided to localize your business, you will be able to reach wider audience with less effort. Buyers will have trust in your business by viewing well-written website describing business in detail and company’s website hosted on country-level domains depicts your company seriousness and reliability.. You need to cater the demands and requirements of global audience by following the practices of global ecommerce. Linguists claim that to be competitive in e-commerce, it is advised to translate your website in 14 languages and if you want to target large audience you need to translate your website in 20 different languages. So let’s decide how to create an e-commerce localization strategy.


Deciding Which Content to Localize

Before going for localization you need a proper planning, you need to identify which products will do well in your target market. If you have no data to analyze which products will perform well than you need to focus on the products that work well and are in top 10% of all your products. You need to check the volume of search queries in order to identify which products are sold more


Considering Local culture for interacting clients

You must know how to attract customers when they log in on your website? Different cultures abide by different level of gestures. Informal gesture is fine in West whereas Eastern clients prefer formal rules in communication. Furthermore you must be aware of minute details such as traditional name, order, names, and surnames of customers and required level of formality. This all will comfort customers at your e-Store.


Doing Right On Social Media

Effective communication is done when you have understanding of how to do it right. You should make your posts vibrant with your target audience. Everyone uses Twitter or Facebook. Different cultures require different marketing strategies so successful localization is very important on social media. You need to check where your potential customers stroll and comes to cultural terms.


Use local terminology to build customer Trust.

To start with e-commerce localization strategy you need to consider these statistics.

  • 70% of customers read testimonials and ratings before purchasing the product.
  • 71% of customers are of the view that they feel comfortable after reading customers review online and make their buying decisions rationally.
  • 63% of customers purchase product from the website after reading positive rating and reviews.

It is good enough, people believe in the reviews of their associates that are in customer’s native language. You should outlined the way that customer rate and review products in its native language. In this way if user accesses French website, they will only see reviews written in French. If you want everyone to review tour website, you need to translate your websites in multiple languages to have revenue from different versions of website.


Use of Mobile App

Mobile has become indispensable part of our lives. Instead of taking Pc around them, people can access websites easily from mobile applications, especially consumers use it to make online purchases-indulge into the market and you will gain higher profit rates than ever. In USA, m-commerce purchases made up 40% of smashing profit on black Friday. If you want to emerge in new potential markets, you have to make a consumer survey in order to check how many of potential customers are using mobile devices to make online purchases. If so, you need to develop a mcommerce app to match potential clients need. If you add more languages in your mobile app than you will be able to reach wider target audience.


Customer Services in Native Language

Good customer services will help you make more online sales. Helping consumers in their native language will be more effective and provides customer with great shopping experience. You need to open a phone helpline, live chart and email support all developed in native language. Your best practice is to hire local personal who can help in providing customer support to customer base.


Online Visibility

When creating an e-commerce localization strategy, Marketing in the world is of no use if customers search online and don’t find you. For Online visibility strategic implementation of SEO search engine optimization is very important. SEO needs to be localized for every market so that potential clients can find you online for the solution of their products. It must be kept in mind that SEO localization is more than accurate translations. It requires a thorough knowledge of local values and cultural sensitivity which helps people find meaning of certain phrases and terminologies.


System to increase conversion through payments

It is obvious that online shoppers want to make payments in their home currency. Your shopping cart should be flexible and should convert money. You need to research local standard payment solutions because every market has different checkout procedures.



E-commerce localization paves the way to gain international success. We also write what is localization in translation. It is very essential to keep making improvements in your localization strategy so that you are not left behind in global e-commerce business. E-commerce localization provides a limitless opportunities for global business expansion and growth.


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