Does Your Business Fall on Deaf Ears?

How much traction would you say on average your business is getting these days?

If the answer is not much, can you afford too much longer to be in such a position?

One of the dangers when your business falls on deaf ears, is that competitors will take advantage of this.

So, is it time for you to take action?


Get the Word Out There

To get more consumers aware of what you have to offer, assess what you’ve been doing up to now to alert people to your brand.

Among the areas you should have covered include:

· Email marketing

· Press releases

· Business cards

· Social media

· Customer testimonials

· Podcasts

· Attending networking conferences

· Attending community events

These are but some of the key areas you need to be involved in. That is when it comes to making sure as many consumers as possible know about your business.

Take for example doing podcasts.

You may have never done one in your life before. That said have you listened to any? If you have, did you find them of interest?

A podcast is a great way to do two different things.

First, when you rent a podcast studio, you have the ability to do podcasts. These can send more interest your way as it relates to your business. While not everyone listening may end up buying goods or services from you, some may very well do so. When they do, you’ve scored added sales and revenue.

By talking about what you have to offer and how you set your business apart from others, you can open doors.

Second, doing podcasts allows you to come across as an expert in your particular field.

In doing this, you can stand out from the crowd.

Face it; many consumers like it when they can turn to a business they think is a leader and can trust them. So, if consumers hear you on your podcasts coming across as a leader and trusting, the sky is the limit.

If podcasts have not been on your agenda up to now, don’t you think that may want to change moving forward?


What Are Competitors Doing and Saying?

Even though you must focus as much as possible on your business, do not turn a blind eye to what competitors are up to.

So, what if one or more competitors were saying things about your brand that proved to be false? How would you know this unless you either heard or saw them online or someone alerted you to them?

By putting your ears to the ground both on and offline, you are in a better position to know what is being said.

Last, you always want to be open to customer feedback.

Yes, you are busy running your business. That said take the time necessary to hear what your customers are saying about you and your brand. By doing this, it can make you that much better of a business owner.

So, are enough consumers hearing about your business?

About the author

Dave Thomas writes for a variety of websites on topics such as human resources and running a small business.


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