Don't Overlook Your SMS Marketing Contact Database

Text messaging is presently one of the most preferred digital communication channels, and it is being widely used by businesses for marketing purposes.

By implementing SMS marketing, you can deliver your marketing messages to a large number of consumers within a short period of time and get very high response rates.

In order to optimise your SMS marketing efforts, you need to create an extensive and effective SMS marketing contact database, so that you can reach out to a wider pool of potential customers and convert them with greater success.

Importance of an Effective SMS Marketing Contact Database

SMS is not only a great way to send quick marketing messages; it also ensures that most of your messages will be read.

A report released by SinglePoint revealed that SMS messages have an open rate of about 99 percent, and 90 percent of them are read within three minutes of delivery. This means that most of your marketing messages will not go ignored if you send them via SMS.

Also, SMS response rates usually range from 15 percent to 30 percent, which are three to six times higher than email response rates, according to the "Great British Mobile Marketing" report.

The key to getting the best results from your SMS marketing campaigns is to build an extensive SMS contact database that consists of potential customers who have a greater tendency to buy your products.

With such a database, you can make your brand known to a larger number of people, get more responses, improve customer engagement and increase sales significantly.

It is also important that you keep your SMS contact database well-suited, so that you can communicate with specific contacts more efficiently. This can go a long way towards keeping your customers satisfied.

How to Build an SMS Marketing Contact Database

Ask Your Customers

According to an article entitled "How to Build an Effective Contact Database for SMS Marketing", the best way to grow your SMS marketing contact list is to ask your customers.

However, you should have a good reason for doing so.For instance, you can ask them if they wish to receive special offers through SMS at the point of transaction. This can be done in your physical store or website.

Use Social Media

If you have a lot of Facebook fans or Twitter followers, ask them to opt into your SMS contact list by texting your keyword to your short code.

Alternatively, you can use widgets to get people to opt-in directly from their computers.

Place Signage

When you are hosting a special event, conference, trade show or lecture, you can place a sign at the venue to encourage the attendees to text a keyword to receive alerts, special offers or information.

This tactic is widely used by real estate agents and restaurants.

Paid Advertising

Another effective way to expand your SMS marketing database is to include an SMS opt-in request in your paid advertisements, such as television, radio, print media or billboard advertisements.

Building an effective SMS marketing contact database requires substantial time and effort, but it can do wonders for your business.