Email Marketing Stats that will Blow your Mind

Many marketers believed that the rise of social networks would mean the death of email marketing. However, statistics tell us the opposite. Namely, the number of email users worldwide is expected to rise up to 2.9 billion by 2019. Given such an astonishing figure, it’s not surprising at all that 80% of retail professionals consider email marketing the most significant customer retention booster.

Unfortunately, many people underestimate the power of email marketing. If you’re one of them, here are a few statistics that will show you how important this technique is to your overall digital marketing strategy.

Email Marketing ROI is 4400%

Whenever you want to grow your business, acquire new customers, promote your site, or launch a product, you turn to email marketing.

Why is this so?

The answer is simple- email marketing is still considered the most powerful and profitable digital marketing practice. Namely, surveys show that email outperforms social media marketing by far, being 40 times more effective at acquiring new customers. With a 4400% ROI and $44 for every $1 spent, email marketing is still the king of the digital marketing landscape.

Just over Half of Professionals Use Email Signatures

It doesn’t matter if you’re a freelance writer trying to charm a blogger into publishing your article or a business owner trying to make a new sales pitch, you need to create a spotless email. First, you need to do a detailed analysis of a recipient. Second, you need to come up with an awesome subject line. Third, in the body of your mail, you need to introduce yourself, make a personal connection, and include a clear CTA and proposition value.

But, what about your signature?

Statistics show that this is one of the most valuable and yet most overlooked elements of an email. Namely, only 52% of all professionals use this feature and it’s not that surprising, given the fact that making an HTML signature may be extremely difficult. However, this is not an excuse for giving up. You can always use an email signature generator to make an authentic and professional email signature quickly.

Pro tip: Your signature needs to be authentic. Apart from using some basic information, such as your name, company, title, and email address, you should also add the links to your social networks and make the signature visually appealing.

69% of Mobile Users Delete Emails that aren't Optimized for Mobile

The number of mobile users is rising tremendously fast, reaching 4.77 billion in 2017. This trend has significantly impacted email marketers. Namely, studies show that a mobile email open rate accounts for about 53% of all email opens, while 69% of mobile users delete emails that aren't mobile-friendly. 

In other words, to gain an advantage over your competitors and boost your click-through and open rates, you need to optimize your emails for mobile users.

Here is how to do so:

• Reduce image file sizes.
• Resize your images according to the size of the screen.
• Increase CTA buttons and links and make them easy to tap.
• Have a responsive grid system.
• Add all vital clickable elements to the middle of the screen.

Email CTR is 6 Times Higher than the one from a Tweet

With 328 million monthly active users, Twitter has been considered the most significant customer engagement tool. However, this doesn’t seem to be true. Namely, studies have shown that click-through rates gained through emails are 6 times higher than those driven via tweets. Furthermore, a few years ago, Neil Patel came to a conclusion that email subscribers are more likely to share content via their social media accounts than the leads coming from other channels.

Personalized Emails Boost Open Rates by 26%

In this era of hyper-targeting, to hook your customers’ attention, you need to be relevant to them. Your customers expect you to know who they are and provide them with propositions and content they are really interested in. And, if you fail to do so, your email is likely to end up in the trash tab.

On the other hand, an email with a customized subject line is 26% more likely to be opened. Moreover, marketers point out that segmented email campaigns boost the email revenue by 760%.

An email marketing personalization strategy consists of the following steps:

• Segmentation- analyzing your target audience by their demographic information, browsing activity, subscriptions, purchasing habits, preferences, and so on.
• Relevant content. 74% of online customers get frustrated when they get content they aren’t interested in. You should never send email blasts to all your subscribers. Once you do target audience segmentation, you should adapt your email marketing strategy to their interests and expectations.
• Email automation helps you send relevant, timely, personalized emails with just a few clicks.

Back to You

Does this mean that you should give up on your social media strategy and focus on email marketing only? Of course not. The aim of this article is to show you that email marketing is still immensely important and that is worth more of your time than you think. And, by combining it with your content marketing, social media marketing, and SEO strategy, you will manage to take your online presence to a whole new level.