Face-lift: How to Turn your Company Facebook Page into Something Worth Visiting

It isn’t the early 90s anymore. Today, if you run a company and want to make a decent profit, you definitely need to have an Internet presence with a strong marketing strategy. To do this, you should use a multi-faceted approach and have an SEO, advertising and social media plan. In fact, with a solid social media strategy, you can increase conversions quickly. With this in mind, here is a quick guide on how to turn your Facebook page into something that customers will be excited to visit.

Promote Your Contact Info

Having a Facebook page is essential for any company. First and foremost, when you have a Facebook page, you have a way to communicate with visitors from all over the world. When landing on your page, plenty of visitors will want to know something simple such as your phone number or address. When they can find this fast, a visitor is likely to turn into a customer, and a current client will stay with your firm. Remember, many now rely on Facebook to get contact information, and you cannot omit this information, as a customer may not continue searching.

Get Visual

Often, a person will set up their Facebook page quickly and not think about making it nicer. This is a mistake; the human mind processes visual information much more quickly than it does text, and a site visitor greeted by unappealing layout may just leave without a second glance. To improve the look of your company Facebook page, you should add some great images that captivate your audience. For example, if you run a restaurant and want to show off your food, you should take some nice looking photos and post them to your account. At the same time, you must highlight your new photos and show them off in the feed. With this, people will check out the pictures and make comments. Other times, if they like what you post, they will share with friends and family members. So, while you need images, you must also realize they should look fresh and exciting, as this will get people interested in your company. If you look at the Facebook page for Vivint, you can see a great example of an organization offering lots of unique photos to followers.

Hold Contests or Giveaways

At first, you will struggle to find Facebook followers. To combat this common issue, you should try to find plenty of followers. Now, most people do not know how to accomplish this, so they put a link on their website and solicit people in other ways. However, if you want a large following on this social media giant, you must actively manage your friends and try to find more. One way to do this is to hold a drawing or contest once a month or every two weeks. People like free stuff, and giveaways will help encourage users to follow your page and stay engaged with you. Simply put, when you have followers who visit your page often and engage with you, your Facebook presence will skyrocket. Here's a great tutorial on how to run a Facebook contest or giveaway.

Post Relevant Content Often

Finally, while many build a nice page and add great photos, some forget to post often enough. Now, this will depend on your wants and needs, but you should try to post a few times a week. By going online and making a new post often, you can reach out to people and show them more about your product. At the same time, do not make the mistake of not responding to incoming comments. Ideally, if you can, you should log in a couple of times a day and respond to all the new comments that have come in. With a high level of engagement, you can reach out to your visitors with ease.

The simple fact is that in today’s market, you need to have a serious and well-designed Facebook page if you want to stay competitive. By following these four tips and avoiding common mistakes, you’ll be able to watch as your page generates new clients, and also continues to improve your relationship with existing ones.

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