Five original ways to promote sales using social networks in 2019

With the growing dependence of consumers on social media, it has recently become a very powerful tool that every entrepreneur and business organisation aims to use to increase their sales and promote products. But what makes social media such a powerful tool is the total number of people who actively use it every day.

In an interesting study conducted to observe the penetration of social media, it was observed that there are approximately 3.04 billion active social media users all over the globe. The study also revealed that 90% of these active social media users try to reach out to brands and retailers through their social media profiles.

These statistics suggest that the businesses who promote their products online have a bright future. However, the only concern for businesses is to make their way to the top while competing with several similar businesses in their niche. So, if you are aiming to increase your sales using social media in 2019, here are five original ways which will bring you closer to your goal.

1.  Understand your customers and competitors 

One golden rule of social media marketing is to listen to your customers. It is essential to understand your customer’s needs and expectations from your brand. Additionally, observing the online movement of your competitors will help you in knowing the latest strategies they have undertaken to drive sales.

Participate in various discussions and online forums to find leads which you can pick up to promote your brand and products. By doing this you will be able to better understand who your customers are, their demographics, the keywords and hashtags your customers use, the content they prefer and the kind of social media accounts they are actively engaged with.

2. Create unique content 

While creating content for their social media pages, most of the businesses focus on quantity instead of quality. However, by posting random posts now and then can annoy your audience and trigger them to unfollow your business account. Instead, focus on creating unique content and post it at the time when it will be able to get the maximum attention from your target audience.

Before posting new content, familiarise yourself with the pace which your prospective buyers can handle. Also, social media marketing is a lot more then direct selling and buying. So rather then making pushy content, create content which connects to the emotions of your audience. For example, you can create realistic images, post videos and pictures suggesting tips to use your products and share images of your clients using your products.

3. Use paid-ads 

At times frequent content posting and engaging with potential customers does not help businesses in driving enough sales through social media. In such cases, the most suitable strategy is to boost sales through paid-ads.

Experts advise that when organic reach on social channels does not provide satisfactory results, paid media helps brands to reach their target audience and engaging with potential customers. All social media channels such as Facebook, Instagram and LinkedIn have different advertising abilities, features and targeting tools which businesses can use to create successful paid campaigns.

4. Partner with influencers 

Social media influencers are independent marketing experts which help small to big brands to connect with their target audience. These influencers have a huge following which they have grown organically over a period of time.

As people trust the reviews and recommendations by their favourite influencers, partnering with such influencers in your niche for your product marketing can prove to be fruitful for your brand. Partnering with influencers is also one of the most cost-effective ways of attracting new customers.

5. Customer service 

In the run of promoting products to potential customers, most of the brands only use social media to share their content and hope for an increase in their sales. However, social media can also be efficiently used for providing exceptional customer service to existing customers.

In a survey conducted by Sprout Social, it was observed that 90% of social media users, use social media to get in direct conversation with a brand. As consumers consider social media as the first place to get a response from a brand it is important that brands monitor the comments and direct messages on their social media pages and offer timely and prompt responses to customers seeking help. By this way, businesses can preserve their existing customers and increase their credibility to attract new customers.