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How 21st Century Entrepreneurs Market Their Online Business
by Rachelle Wilber Mon, 03/20/2017 - 11:49
When you have your own online business, marketing must come second nature to you. Today's marketing techniques aren't antiquated like billboards or bus-stop signage rentals. You must work on a virtual level with consumers who are incredibly knowledgeable about products and advertising ploys. Learn how to be a successful, 21st century entrepreneur as you grow your online business.
Updating Site Content
One of the simplest ways to market an online business is through updated site content. You may have paid for a perfect piece of text to cover your homepage, but that information has been on the site for six months or longer. Your page ranking is suffering as a result. Boost your site marketing by updating the text with fresh sentences and paragraphs. Search engines notice the difference, and they'll rank you on a higher page in response. Your customers also note the change, which may prompt them to discuss your product or service more readily with others.
Make Use of Email Blasts and Newsletters
Sending email to your customer base may seem like an old marketing technique, but the concept still works for the human psyche. Send out weekly or monthly email blasts that are concise yet helpful. Use catchy subject lines so that the customers click on the information each time. Newsletters are normally longer so reserve these email blasts for less frequent communications with customers. The newsletter might contain coupons, sales and new products. Using short emails and newsletters maintains the familiarity of the company's name, which only helps when a potential purchase is on the minds of consumers.
Counting on Analytics
Effective marketing means that you know how your customer base is reacting to certain sales, products and other business aspects. Some companies, like DNSstuff, know that modern-day entrepreneurs market their online business by focusing on analytics or web performance monitoring. These data points tell companies where consumers click or turn away from a website. You'll see conversion information that also tells a story. Use this information in order to alter the website for the users' experiences. Make the site easier to use so that more transactions occur. This indirect marketing technique can make a huge difference in your sales numbers over time.
Socializing Your Company
People love to be social, and that fact extends to the business world. Start up a social-media account so that you can connect with consumers on a daily basis. Regularly post updates, interesting facts and other information. This alternative communication tool forces the company to remain in consumers' minds as they look at their social media. Try different social-media outlets because you'll reach more people as a result. These platforms open up a company's prospects to hundreds and thousands of potential customers. Respond and interact with your followers as much as possible to keep that communication channel open.
Blog about Helpful Topics
Blogging is still an effective marketing tool because of the integrated links. Guest blog on other sites, or concentrate on your own website. Incoming and outgoing links between these blogs will only make your site more visible to consumers. Make the blog a unique one by adding distinct tips or insight into your given industry. Ask for shares and comments about the information too. When readers feel connected to the content, they'll be more prone to a possible sales pitch in the near future.
Be aware that any conversation with a client through online portals will be saved and shared by at least one other person. Everything typed into the Internet is essentially searchable at some point so retain your professionalism throughout any exchanges. Although both positive and negative issues will abound, your professional demeanor shines through when you actively respond and fix a situation.
About the author
Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor's Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing.
When she isn't on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Follow her on Twitter and